Advanced Digital Marketing Strategy & Planning: Mastering Data-Driven Campaigns & Growth Strategies
Brand Coordinator
Brand Elements Design & Development: Crafting a Strong and Memorable Brand Identity
Branding Strategy & Positioning: Eliminating the Competition
Conducting Marketing Research: Obtain Marketing Insights for Forecasting
Content Creation
Customer Insights and Analytics Course
Developing Marketing Strategies & Plans: Increasing Your Market Share
Developing Pricing Strategies: Moving from Survival to Profitability
Digital Marketing Associate
Digital Marketing Specialist
Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness
Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing
Digital Transformation and Innovation
Improving Service Delivery: Creating Memorable Customer Experience
Marketing Communications Strategy & Plans: Reach & Influence Target Market
Marketing Innovation and Creativity: Strategies for Breakthrough Growth
Marketing Leadership and Team Development: Building High-Performing Marketing Teams
Marketing Metrics and Data Analytics
Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage
Building upon foundational branding knowledge, the Brand Manager course focuses on the strategic aspects of developing, implementing, managing, and optimizing brand strategies. Participants will learn how to ensure consistency across all touchpoints, measure brand performance effectively, lead initiatives to build brand equity, and make strategic decisions to strengthen the brand's market position. This course is designed for individuals aspiring to or currently holding Brand Manager or equivalent marketing roles.
By the end of the Brand Manager course, participants will be able to:
Module 1: Optimizing Brand Strategy & Positioning
Module 2: Developing & Optimizing Brand Identity
Module 3: Optimizing Integrated Brand Communications
Module 4: Managing & Optimizing the Brand Experience
Module 5: Advanced Brand Measurement & Optimization
Module 6: Optimizing Brand Architecture & Portfolio Management
Module 7: Brand Protection & Optimization
Module 1: Optimizing Brand Strategy & Positioning
Comprehensive Target Audience Research & Persona Development
Competitive Brand Analysis & Positioning Mapping Techniques
Developing Clear Brand Positioning Statements & Frameworks
Crafting Compelling Value Propositions & Brand Promises
Developing a Strategic Brand Narrative & Architecture Overview
Module 2: Developing & Optimizing Brand Identity
Developing & Maintaining Comprehensive Brand Guidelines (Visual Identity, Tone of Voice)
Managing Brand Identity Creation/Refresh Processes (Working with agencies/designers)
Ensuring Consistent Brand Identity Application (Internal & External Touchpoints)
Defining & Adapting Brand Voice for Different Platforms & Audiences
Module 3: Optimizing Integrated Brand Communications
Developing Integrated Brand Communication Plans (Objectives, Strategy, Tactics, Budget, KPIs)
Creating Key Messaging Frameworks & Communication Pillars
Selecting Optimal Channel Mix for Brand Campaigns (Paid, Earned, Shared, Owned)
Overseeing Execution of Brand Marketing Campaigns
Measuring Communication Effectiveness & Optimizing Based on Results (Attribution basics)
Module 4: Managing & Optimizing the Brand Experience
Mapping the End-to-End Customer Journey & Identifying Critical Brand Touchpoints
Developing Strategies to Enhance & Ensure Brand Experience Consistency
Analyzing Customer Feedback (Surveys, Reviews, Social Listening) for Brand Insights
Aligning Internal Culture & Employee Behavior with the Brand Promise
Module 5: Advanced Brand Measurement & Optimization
Defining Key Brand Health Metrics: Awareness (aided/unaided), Perception, Consideration, Preference, Loyalty, NPS (related to brand)
Designing & Implementing Brand Tracking Studies (Methodologies overview)
Analyzing Brand Performance Data & Calculating Brand ROI Basics
Reporting on Brand Health & Strategic Implications to Leadership
Using Insights to Optimize Brand Strategy, Tactics, and Budget Allocation
Module 6: Optimizing Brand Architecture & Portfolio Management
Understanding Brand Architecture Models: Branded House, House of Brands, Hybrid Strategies
Managing Relationships Between Brands within a Portfolio (Synergies, Cannibalization)
Developing Strategies for Brand Extensions & New Brand Introductions
Brand Naming & Portfolio Rationalization Concepts
Module 7: Brand Protection & Optimization
Managing Proper Trademark Usage & Working with Legal Teams
Monitoring for Brand Infringement & Counterfeiting Issues
Managing Online & Offline Brand Reputation (Review sites, social media crises basics)
Developing Brand Crisis Communication Plans & Response Strategies
Participants enrolling for this programme will be required to have experience in a marketing, communications, or branding role (e.g., Brand Coordinator, Marketing Executive).
Completion of a foundational branding/marketing course or equivalent knowledge is beneficial.
Strong analytical, strategic thinking, and communication skills are essential.
Familiarity with marketing principles and basic business acumen.
Access to a computer and reliable internet connection.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Contact Us
Contact Us
Contact Us
Contact Us
Yes, modern brand management relies heavily on data to understand audiences, measure performance, and justify strategic decisions. Module 5 specifically covers measurement.
The principles of brand strategy, positioning, and consistent experience apply regardless of budget size, though tactics will differ.
Brand Managers usually set the strategic direction and brief creative teams/agencies, providing feedback rather than doing the design work themselves.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
