delivery
Classroom & Virtual
duration
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enrolled students
9,999
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overview
Course Overview
The sales landscape is evolving rapidly, with digital transformation reshaping the way businesses engage customers. This course equips sales professionals with the tools, technologies, and strategies needed to enhance sales performance in the digital era. Learn how to integrate automation, AI, data analytics, and digital sales tools to optimize the sales process, improve customer engagement, and drive revenue growth.
Learning Outcomes
By the end of the course, participants will be able to:
- Understand the impact of digital transformation on sales.
- Leverage AI, automation, and CRM tools for sales efficiency.
- Develop sales enablement strategies to align teams and resources.
- Utilize data analytics to improve sales forecasting and decision-making.
- Implement social selling techniques for modern customer engagement.
- Optimize the buyer journey using technology-driven solutions.
- Integrate content marketing with digital sales efforts.
- Adapt to changing customer behaviors in the digital age.
Curriculum
Introduction to Sales Enablement & Digital Transformation
Leveraging Technology for Sales Success
Sales Enablement Strategies
Data-Driven Sales & Analytics
Social Selling & Customer Engagement
Introduction to Sales Enablement & Digital Transformation
The evolution of sales in the digital era
Key drivers of digital transformation
The role of sales enablement in modern business
Leveraging Technology for Sales Success
CRM systems and sales automation tools
AI and machine learning in sales
Digital engagement platforms and chatbots
Sales Enablement Strategies
Aligning sales and marketing for optimal performance
Content-driven sales strategies
Training and coaching for digital sales success
Data-Driven Sales & Analytics
Using data to enhance sales decision-making
Forecasting and sales pipeline management
Personalization and customer insights
Social Selling & Customer Engagement
Leveraging LinkedIn and other digital platforms for sales
The role of storytelling and video content in sales
Building trust and credibility in digital interactions
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Sales professionals looking to leverage digital tools for enhanced performance.
- Business leaders and managers overseeing sales teams.
- Marketing and sales enablement professionals.
- Entrepreneurs and business owners seeking digital sales strategies.
- Consultants and professionals interested in sales technology and automation.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
Internship & Projects
Career Development
teaching team
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course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
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Weekends
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Virtual
Weekdays
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Weekends
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FAQs
Frequently Asked Questions
This course focuses on equipping sales professionals with modern digital tools and strategies to enhance their sales process and customer engagement.
Sales professionals, business leaders, marketing professionals, and consultants looking to leverage digital transformation in sales.
The course is available online and in-class, with live interactive sessions. Training materials include student manuals, case studies, and exam practice questions. Participants receive a certificate upon successful course completion.
Mastering digital transformation in sales is essential for staying competitive in today’s business landscape. This course provides the tools and strategies to leverage technology for increased sales performance and customer satisfaction.
