Advanced Digital Marketing Strategy & Planning: Mastering Data-Driven Campaigns & Growth Strategies
Brand Elements Design & Development: Crafting a Strong and Memorable Brand Identity
Branding Strategy & Positioning: Eliminating the Competition
Content Creation
Customer Insights and Analytics Course
Developing Marketing Strategies & Plans: Increasing Your Market Share
Developing Pricing Strategies: Moving from Survival to Profitability
Digital Marketing Strategy & Planning: Marketing Associate
Digital Marketing Strategy & Planning: Marketing Specialist
Digital Transformation and Innovation
Improving Service Delivery: Creating Memorable Customer Experience
Marketing Communications Strategy & Plans: Reach & Influence Target Market
Marketing Innovation and Creativity: Strategies for Breakthrough Growth
Marketing Leadership and Team Development: Building High-Performing Marketing Teams
Marketing Metrics and Data Analytics
Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage
Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring, forecasting, and adapting to that environment. The Conducting Marketing Research Course will help marketers make the best possible tactical decisions in the short run and strategic decisions in the long run. Discovering a marketing insight and understanding its implications can often lead to a successful product launch or spur the growth of a brand.
By the end of the course, participants will be able to:
Introduction to Marketing Research
Research Design and Problem Formulation
Secondary Data and Literature Review
Primary Data Collection Methods
Sampling Techniques and Data Collection
Data Analysis and Reporting
Introduction to Marketing Research
Definition and Importance of Marketing Research
Role in Strategic Decision Making
Ethical Considerations in Marketing Research
Research Design and Problem Formulation
Defining Research Problems and Objectives
Exploratory, Descriptive, and Causal Research Designs
Formulating Hypotheses and Research Questions
Secondary Data and Literature Review
Utilizing Secondary Data Sources
Conducting Effective Literature Reviews
Extracting Relevant Insights
Primary Data Collection Methods
Overview of Surveys, Questionnaires, and Interviews
Practical Tips for Conducting Effective Research
Designing Data Collection Instruments
Sampling Techniques and Data Collection
Sampling Methods: Random, Stratified, Cluster
Determining Sample Size
Executing Data Collection Plans
Data Analysis and Reporting
Basic Descriptive Statistics
Introduction to Inferential Statistics
Visualization Techniques for Marketing Data
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Contact Us
Contact Us
Marketing Research is the systematic and objective process of gathering, recording, and analyzing data about markets, customers, competitors, and the marketing environment. It provides valuable insights into consumer behavior, market trends, and the effectiveness of marketing campaigns.
Conducting thorough marketing research is crucial for businesses because it reduces the risk of making costly marketing decisions based on assumptions, provides valuable insights into customer needs, preferences, and behaviors, helps identify market opportunities and threats, enables businesses to develop effective marketing strategies and campaigns, allows for the measurement and evaluation of marketing performance, and helps businesses stay competitive and adapt to changing market conditions.
This course will cover a wide range of topics related to marketing research, including the principles and methodologies of marketing research, defining research objectives and formulating research questions, data collection methods (e.g., surveys, interviews, focus groups, observation), sampling techniques and data analysis, qualitative and quantitative research methods, market research tools and technologies, interpreting research findings and drawing actionable insights, developing marketing strategies based on research findings, and evaluating the effectiveness of marketing campaigns.
This course is beneficial for a wide range of individuals, including marketing professionals, market research analysts, product managers, business owners and entrepreneurs, and anyone involved in marketing decision-making.
By attending this course, participants can expect to develop a strong understanding of marketing research methodologies, learn how to conduct effective market research studies, improve their ability to analyze and interpret market data, gain valuable insights into consumer behavior and market trends, make more informed and data-driven marketing decisions, enhance their strategic planning and decision-making skills, and gain a competitive advantage in the marketplace.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
