Module 1: Branding Fundamentals Setup

Module 2: Setting Up Brand Identity Understanding

Module 3: Supporting Brand Strategy Setup

Module 4: Setting Up Brand Communication Support

Module 5: Supporting Brand Experience Setup

Module 6: Setting Up Basic Brand Monitoring

Module 7: Setting Up Brand Asset Management

Module 1: Branding Fundamentals Setup

Key Terms: Brand, Brand Identity, Brand Image, Brand Equity, Target Audience

Importance of Branding for Business Success

Tangible & Intangible Brand Elements

Recognizing Different Types of Brands (Corporate, Product, Personal, etc.)

Module 2: Setting Up Brand Identity Understanding

Role of Core Identity Elements: Name, Logo, Tagline, Color Palette, Typography, Basic Brand Voice

Reviewing and Understanding Existing Brand Guidelines

Identifying Consistent vs. Inconsistent Brand Application Examples

Module 3: Supporting Brand Strategy Setup

Concept of Brand Positioning & Value Proposition

Assisting in Gathering Basic Target Audience Information

Assisting in Gathering Basic Competitor Information

Understanding the Brand's Core Message

Module 4: Setting Up Brand Communication Support

Identifying Various Brand Communication Channels (Social Media, Website, Ads, PR, Events)

Assisting in Executing Marketing Tasks According to Brand Guidelines

Helping Gather Content (Images, Text) for Brand Communications

Setting up Basic Tracking for Brand Mentions (e.g., Google Alerts)

Module 5: Supporting Brand Experience Setup

Identifying Key Customer Touchpoints (Website, Social Media, Customer Service, Packaging, etc.)

Understanding the Importance of a Consistent Brand Experience

Module 6: Setting Up Basic Brand Monitoring

Understanding Basic Brand Metrics (e.g., Social Media Engagement, Website Visits - Brand Terms)

Assisting in Compiling Simple Brand Activity Reports (using templates/provided tools)

Module 7: Setting Up Brand Asset Management

Organizing & Maintaining a Repository of Approved Brand Assets (Logos, Images, Templates)

Understanding Basic Usage Rules from Brand Guidelines (Clear space, minimum size)

Basics of Trademark Symbols (™, ®) - When and how they are typically used