delivery
Classroom & Virtual
duration
4 days
enrolled students
9,999
Related Courses
Brand Elements Design & Development: Crafting a Strong and Memorable Brand Identity
Branding Strategy & Positioning: Eliminating the Competition
Conducting Marketing Research: Obtain Marketing Insights for Forecasting
Content Creation
Customer Insights and Analytics Course
Developing Marketing Strategies & Plans: Increasing Your Market Share
Developing Pricing Strategies: Moving from Survival to Profitability
Digital Marketing Strategy & Planning: Marketing Associate
Digital Marketing Strategy & Planning: Marketing Specialist
Digital Transformation and Innovation
Improving Service Delivery: Creating Memorable Customer Experience
Marketing Communications Strategy & Plans: Reach & Influence Target Market
Marketing Innovation and Creativity: Strategies for Breakthrough Growth
Marketing Leadership and Team Development: Building High-Performing Marketing Teams
Marketing Metrics and Data Analytics
Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage
overview
Course Overview
As digital marketing evolves, professionals must adopt advanced strategies to stay ahead in an increasingly competitive landscape. This course provides deep insights into data-driven marketing, omnichannel strategy development, audience segmentation, and ROI optimization. Participants will learn to integrate digital tools, automation, and analytics to create high-performing campaigns and sustainable growth strategies.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop and implement advanced digital marketing strategies
- Utilize data analytics and AI for campaign optimization
- Master omnichannel marketing and customer journey mapping
- Enhance audience segmentation and personalization techniques
- Optimize conversion rates and marketing ROI
- Automate and scale digital marketing efforts effectively
- Develop high-impact content and social media strategies
- Stay ahead with emerging trends and digital innovations
Curriculum
Developing a High-Impact Digital Strategy
Data-Driven Marketing & Analytics
Performance Marketing & ROI Optimization
SEO & Content Strategy for Digital Growth
Social Media & Community Engagement
Automation, AI, and Emerging Technologies in Digital Marketing
Developing a High-Impact Digital Strategy
Aligning digital marketing with business objectives
Advanced audience segmentation and buyer personas
Creating integrated omnichannel marketing strategies
Data-Driven Marketing & Analytics
Leveraging Google Analytics, GA4, and marketing dashboards
Customer journey mapping and behavior analysis
A/B testing and conversion rate optimization
Performance Marketing & ROI Optimization
PPC and paid media strategies (Google Ads, Facebook, LinkedIn)
Retargeting and remarketing campaigns
ROI measurement and attribution modeling
SEO & Content Strategy for Digital Growth
Advanced SEO techniques and content marketing frameworks
Video marketing, influencer collaborations, and user-generated content
Personalization and AI-driven content recommendations
Social Media & Community Engagement
Advanced social media advertising and automation
Creating viral and high-engagement social media campaigns
Managing brand reputation and crisis communication online
Automation, AI, and Emerging Technologies in Digital Marketing
AI-powered marketing tools and automation platforms
Chatbots, voice search, and predictive analytics
Future trends: Web3, blockchain, and metaverse marketing
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. A Prior experience in digital marketing is recommended, Participants should have basic knowledge of online advertising platforms and analytics tools, Applicants must complete enrollment at least 2 weeks before the course start date. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Digital marketing managers and strategists seeking advanced skills
- Business owners and entrepreneurs aiming to scale online marketing efforts
- Marketing professionals transitioning into digital leadership roles
- Performance marketers, growth hackers, and analytics specialists
- Content marketers and social media managers looking to refine their strategy
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Why is Piston & Fusion ranked the best training institute in Nigeria?
Training
Internship & Projects
Career Development
teaching team
Ebenezer Oyichi
Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.
Adeola Badmus
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
testimonials
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
course schedule
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
Classroom
Weekdays
Dates:
6th Oct – 9th Oct, 2025
Days:
Mon – Thu
Time:
8:30am – 3:30pm
Duration:
4 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
6th Oct – 9th Oct, 2025
Days:
Mon – Thu
Time:
8:30am – 3:30pm
Duration:
4 days
Weekends
Contact Us
fees
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
₦220,000
₦270,000
₦340,000
₦380,000
Standard
₦220,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
₦220,000
₦270,000
₦340,000
₦380,000
Standard Plus
₦270,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦220,000
₦270,000
₦340,000
₦380,000
Professional
₦340,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
₦220,000
₦270,000
₦340,000
₦380,000
Professional Plus
₦380,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS
Account Name: Piston & Fusion Ltd
Account Number: 2015242578
Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
Reserve a slot
contact us
Get Free Career Counselling
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
FAQs
Frequently Asked Questions
It is a specialized approach that integrates data, automation, and strategic planning to optimize digital marketing campaigns for maximum growth and efficiency.
It equips professionals with advanced skills in digital marketing, analytics, and automation, ensuring they stay ahead in an ever-evolving industry.
The course covers Google Analytics, AI-powered marketing tools, conversion optimization, social media automation, performance marketing, and content strategy.
This course is ideal for digital marketers, business owners, strategists, growth hackers, and professionals aiming to scale their digital presence effectively.