Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness

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Digital Marketing Strategy & Planning Course Overview

Our Certificate in Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.

Who Should Attend

  • Experienced individuals who manage digital marketing activities in diverse fields
  • Working professionals seeking to change career, job or industry to digital marketing related field
  • Individuals who meets the requirements and intend on starting a career in digital marketing
  • Mid to senior-level executives in any sector

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Digital Marketing Vs. Traditional Marketing
  • Trends, Stats & Opportunities
  • Introduction to Digital Marketing Tools & Techniques

Digital marketing Campaign planning & strategy

  • Planning Online Business Strategy
  • Market Segmentation, Targeting
  • Selected Market, Product Positioning
  • Marketing Model & Stages
  • Introduction to Websites

Search Engines

  • Introduction to Search Engines
  • Search Engine Optimization
  • Search Engine Marketing

Display Advertising

  • Responsive Ads
  • Image Ads
  • Video Ads

Email Marketing

  • Email Marketing Basics
  • Email Marketing Options
  • Crafting Marketing Emails
  • Managing Email Campaigns
  • Measuring Results

Social Media Marketing

  • Social Media Basics
  • Social Media Sites
  • Setting Goals for Social Media
  • Getting on Social Media
  • Setting up Campaigns Facebook, Instagram & LinkedIn

Content Marketing

  • Introduction to content marketing
  • Content marketing – audience segmentation
  • Choosing content format
  • Writing for online audience
  • Promote your content
  •  Measuring results


  • What is web analytics
  • Tracking goals with web analytics
  • Web analytics and organic search
  • Web analytics and SEM
  • Breaking down data for insight

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Digital Marketing Course Fees & Dates for  Upcoming Classroom Classes In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills to manage digital marketing processes and the use of digital marketing tools
    Classroom Fee: ₦170,000
    Weekday Date: 4th Mar– 8th Mar 2024 | 5 Days: Mon – Fri | 8:30am – 4pm | Day 1: Virtual Class
    Weekend Date: 6th April – 4th May 2024 | 5 Weeks: Saturdays | 8:30am – 4pm | Day 1: Virtual Class
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: 4th Mar– 8th Mar 2024 | 5 Days: Mon – Fri | 8:30am – 3pm
    Weekend Date: 6th April – 4th May 2024 | 5 Weeks: Saturdays | 8:30am – 3pm
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

    All you need to know about Digital Marketing

    What is Digital Marketing

    Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands and drive sales through various forms of digital media. Digital Marketing covers SEO Search Engine Optimization, PPC Pay Per Click, Social Media Marketing, Email Marketing, and Google Analytics.

    Digital Marketing Jobs in Nigeria

    There are a number of Digital Marketing job roles with very good salaries in Nigeria. Most sectors in Nigeria such as Finance,  Real Estate, Manufacturing and Consulting require digital marketing experts. These digital marketing job roles cover beginners to experienced positions, they include: Digital Marketer and Social Media Manager

    Digital Marketing Training in Lagos

    The Digital Marketing training in Lagos is available as classroom, the venue of the training is 122a Obadinna Street Omole Phase 1 Ikeja. The class is available on the weekends and weekdays. The course kicks off at 9 am and ends at 3 pm. Participants will be served breakfast and lunch buffet style. All training materials will be provided to all participants

    Digital Marketing Certifications in Nigeria

    Digital Marketing certifications are one of the most sought-after certifications in Nigeria, Digital Marketing certifications are listed as the top 5 certifications in 2022 for those that are looking to work in Nigeria or planning a relocation to Canada, US, UK & Australia. Some of the Digital Marketing certification you can acquire in Nigeria are: Meta BluePrint Certification, Google Ads Certification and Google Analytics Certification

    Best Digital Marketing Institute in Nigeria

    Piston & Fusion Business Academy has been ranked on of the Best Digital Marketing institute in Lagos Nigeria. We offer Hands-on Practical sessions, our Digital Marketing course introduces, digital marketing tools, strategies and templates, being of the best Digital Marketing training institute Lagos means our student comes first at all times.