Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness

overview

Course Overview

Our Certificate in Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.

Learning Outcomes

By the end of the course, participants will be able to:

  • Gain a comprehensive understanding of digital marketing concepts and strategies.
  • Learn how to develop and implement effective digital marketing campaigns across various channels, such as search engines, social media, email, and mobile marketing.
  • Understand how to use web analytics to track and measure the performance of digital marketing campaigns.
  • Develop skills to create engaging and informative content that attracts and converts customers.
  • Learn how to optimize your website for search engines to improve organic visibility.
  • Gain insights into the latest digital marketing trends and technologies.

Curriculum

Introduction to Digital Marketing

What is Digital Marketing?

Digital Marketing Vs. Traditional Marketing

Trends, Stats & Opportunities

Introduction to Digital Marketing Tools & Techniques


Digital marketing Campaign planning & strategy

Planning Online Business Strategy

Market Segmentation, Targeting

Selected Market, Product Positioning

Marketing Model & Stages

Introduction to Websites


Search Engines

Introduction to Search Engines

Search Engine Optimization

Search Engine Marketing


Display Advertising

Responsive Ads

Image Ads

Video Ads


Email Marketing

Email Marketing Basics

Email Marketing Options

Crafting Marketing Emails

Managing Email Campaigns

Measuring Results


Social Media Marketing

Social Media Basics

Social Media Sites

Setting Goals for Social Media

Getting on Social Media

Setting up Campaigns Facebook, Instagram & LinkedIn


Content Marketing

Introduction to content marketing

Content marketing – audience segmentation

Choosing content format

Writing for online audience

Promote your content

Measuring results


Analytics

What is web analytics

Tracking goals with web analytics

Web analytics and organic search

Web analytics and SEM

Breaking down data for insight

who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Experienced individuals who manage digital marketing activities in diverse fields
  • Working professionals seeking to change career, job or industry to digital marketing related field
  • Individuals who meets the requirements and intend on starting a career in digital marketing
  • Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

Ebenezer Oyichi

Ebenezer Oyichi

Lead PartnerNigeria

Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;

Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.

Michael Iniobong

Michael Iniobong

TrainerNigeria

Biochemistry (B.Sc.);

Michael Iniobong is a marketing expert with a unique background in Biochemistry, leveraging his passion for strategy and influence to excel in the marketing world. He specializes in crafting winning brand strategies, content marketing, SEO, and social media, with a proven track record of driving business growth. Michael has successfully positioned brands like Simba/Luminous as leaders in their industries, exceeding sales targets, launching innovative campaigns, and using data-driven strategies to optimize results. As an inspirational trainer at a business school, he empowers students with the knowledge and skills to become future marketing leaders, guiding them through the ever-evolving business landscape.

Arthur Marcus Obiene

Arthur Marcus Obiene

TrainerNigeria

MSc in Digital Marketing and Business Transformation; ACIM; PMI;

Arthur Marcus Obiene is a seasoned digital marketing professional with an MSc in Digital Marketing and Business Transformation, alongside a strong background in Sociology. He is a certified ACIM and PMI professional with expertise in Digital Marketing, Brand Marketing, E-commerce, and Communications. Arthur has successfully led campaigns that drove e-commerce growth, revitalized brands, and implemented content marketing strategies that increased traffic and user engagement. He has also demonstrated exceptional crisis management skills, protecting brand reputations in challenging situations. Passionate about digital marketing, Arthur inspires and empowers others as a trainer, combining practical experience with a commitment to excellence, making him a sought-after mentor for aspiring digital marketers.

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

12th May – 16th May, 2025

As of Thu Mar 27 2025

Days:

Mon – Fri

Time:

8:30am – 3:30pm

Duration:

5 days

Weekends

Dates:

5th Apr – 27th Apr, 2025

As of Thu Mar 27 2025

Days:

Sat

Time:

8:30am – 3:30pm

Duration:

4 weeks

Virtual

Weekdays

Dates:

12th May – 16th May, 2025

As of Thu Mar 27 2025

Days:

Mon – Fri

Time:

8:30am – 3:30pm

Duration:

5 days

Weekends

Dates:

5th Apr – 27th Apr, 2025

As of Thu Mar 27 2025

Days:

Sat

Time:

8:30am – 3:30pm

Duration:

4 weeks

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Standard

₦150,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

Standard Plus

₦180,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

3 Months

Refreshment

-

Perks

-

-

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

Professional

₦230,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print

Mentorship

-

Refreshment

Teabreak & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

-

-

Professional Plus

₦260,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print & PDF

Mentorship

3 Months

Refreshment

Tea Break & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

https://www.pistonandfusion.org/enrol-now?type=individual&course=digital-marketing-strategy-and-planning-increase-your-sales-and-brand-awareness

Request a Proposal

Are you a corporate client looking to upskill your team?

To register multiple employees for our courses, please fill out this form to request a proposal.

We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.

Let’s elevate your team's skills together!

https://www.pistonandfusion.org/enrol-now?type=corporate&course=digital-marketing-strategy-and-planning-increase-your-sales-and-brand-awareness

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Want to Get in Touch?

Individual

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Corporate

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