Telemarketing Course Overview

Selling is a skill area in which you never stop learning. Virtually everybody in sales today sells over the phone at least part of the time, but is it time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. The telephone can supplement, enhance and sometimes replace other means of marketing and selling, and it can dramatically increase your sales success. This Telemarketing workshop will help develop your communication, persuasion and negotiation skills so that every sales call is personalized to each prospect and each situation.

Who Should Attend

  • Experienced individuals who manage telemarketing activities in diverse fields
  • Working professionals seeking to change career, job or industry to telemarketing  related field
  • Individuals who meets the requirements and intend on starting a career in sales
  • Mid to senior-level executives in any sector

Introduction to Telemarketing

  • What is Telemarketing and Its Benefits?
  • The Telemarketing Landscape in Today’s Business Environment
  • Setting SMART Goals for Telemarketing Campaigns
  • Ethical Considerations and Telemarketing Regulations

Prospecting and Lead Generation

  • Identifying Ideal Customer Profiles (ICPs)
  • Building Targeted Prospect Lists
  • Utilizing Various Lead Generation Techniques (Online Databases, Referrals, Industry Events)
  • Qualifying Leads and Prioritization Strategies

Mastering Telephone Communication

  • Overcoming Call Anxiety and Building Confidence
  • Effective Call Opening Techniques and Greetings
  • Active Listening Skills and Building Rapport
  • Professional Telephone Etiquette and Phone Presence

Developing Telemarketing Scripts and Presentations

  • Introduction to Telemarketing Script Writing
  • Crafting Engaging and Informative Sales Pitches
  • Highlighting Value Propositions and Benefits
  • Adapting Scripts to Different Customer Situations
  • Practice Calls and Role-playing Exercises

Handling Objections and Closing the Sale

  • Identifying Common Telemarketing Objections
  • Utilizing Objection Handling Techniques (The Listen-Acknowledge-Respond-Solution (LARS)
  • Building Value and Overcoming Resistance
  • Effective Closing Techniques for Appointments and Sales

Follow-up and Relationship Building

  • Importance of follow-up in telemarketing and sales
  • Building long-term relationships with prospects and customers
  • Leveraging CRM systems and tools for effective follow-up

Personalized Telemarketing Plan (Project)

  • Assessing current telemarketing practices and identifying areas for improvement
  • Creating a personalized telemarketing plan for achieving sales targets
  • Setting goals, objectives, and timelines for implementation

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Telemarketing Course Fees & Dates for  Upcoming Classroom Classes In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills to manage telemarketing processes and use of telemarketing tools
    Classroom Fee: ₦130,000
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support


    Companies we have trained