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Corporate Programmes, Sales Professionals Courses

Strategies For Prospecting And Lead Generation

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Description
Curriculum

Strategies For Prospecting And Lead Generation Course Overview

Strategies for prospecting and lead generation is the key to your success. Your success today is a result of the prospecting you did six months ago. Become skilled at networking and remember the old 80/20 rule. Know who to target and how to target them, and remember to do some prospecting every day through warming up cold calls, following up on leads, or networking. Build your personal prospecting plan, to ensure your future by planting seeds daily.

Programme Outline

Introduction to Prospecting & Lead Generation

The Importance of Prospecting in the Sales Proces
Cost of Customer Acquisition vs. Retention
Building a Sustainable Sales Pipeline
Defining Prospecting vs. Lead Generation
Understanding the Buyer’s Journey and Its Impact on Prospecting

Identifying Ideal Customer Profiles & Target Markets

Customer Segmentation Strategies
Defining Ideal Customer Characteristics (Needs, Pain Points, Budget)
Developing Detailed ICP Profiles
Identifying Target Markets and Industry Research
Market Sizing and Opportunity Analysis

Traditional Prospecting Techniques

Cold Calling Strategies and Techniques
Effective Email Prospecting Techniques
Utilizing Networking and Referrals for Lead Generation
Industry Events and Trade Shows as Prospecting Opportunities
Building Relationships through Social Selling

Online Lead Generation Strategies

Leveraging Social Media Platforms for Lead Generation (LinkedIn, Twitter, Industry Forums)
Content Marketing Strategies for Attracting Leads (Blogs, Ebooks, White Papers)
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising
Utilizing Online Lead Generation Tools and Databases

Qualifying Leads and Lead Scoring

Establishing Lead Qualification Criteria (BANT & CHAMP)
Utilizing Lead Scoring Models for Effective Prioritization
Qualification Calls and Identifying Decision-Makers
Avoiding Common Lead Qualification Mistakes

Crafting Compelling Value Propositions

Understanding Customer Needs and Pain Points
Highlighting Your Unique Selling Proposition (USP)
Developing Value Propositions Tailored to ICPs
Communicating Value Effectively Through Messaging and Presentations

Lead Nurturing Strategies and Conversion

Building Automated Lead Nurturing Campaigns
Utilizing Email Marketing for Lead Engagement
Content Marketing Strategies for Nurturing Leads
Converting Leads into Sales Opportunities with Effective Follow-Up

Measuring and Analyzing Prospecting & Lead Generation

Key Performance Indicators (KPIs) for Prospecting Success
Tracking Lead Generation Activities and Results
Analyzing Lead Conversion Rates and Sales Cycle Length
Utilizing Data to Optimize Your Prospecting Strategy

Follow-up Strategies and Lead Nurturing

Importance of follow-up in prospecting and lead generation
Developing follow-up strategies and sequences for nurturing leads
Leveraging email marketing, phone calls, and social media for lead nurturing

Personalized Prospecting and Lead Generation Plan (Project)

Assessing current prospecting and lead generation practices and identifying areas for
improvement
Creating a personalized prospecting and lead generation plan for achieving sales targets
Setting goals, objectives, and timelines for implementation

Facilitators

Hope Okunmahie

I am Hope Okunmahie, a sales and marketing expert with almost a decade of experience. I facilitate sales & marketing programs at Piston & Fusion Business Academy. I am currently the team lead for the Sales and Business Development unit at P&F, a member of the Chartered Institute of Marketing UK, and I hold several certifications in Business Leadership, Strategic Planning & Management, Project Management, Marketing Communications, and Strategies, etc. I have trained sales teams from different industries (logistics, finance, marketing & construction) and rendered business advisory to several organizations.

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Enrollment Criteria

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

Start a chat with the online course adviser or complete the application form
Application will be reviewed by programme committee
Application acceptance will be communicated by programme committee
Pay the programme fee after receiving acceptance from the committee
Check your mail for programme schedule and payment confirmation

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Why Is Piston & Fusion Ranked the Best Training Institute In Nigeria?

We have trained 6000+ professionals
We have over 10 years industry experience
Our facilitators are experienced and certified
We offer post training career advice and support

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

How Long & How Much Is The Strategies For Prospecting & Lead Generation Course?

Piston and Fusion offer the Course in Lagos Nigeria. For information on dates and fees for each location click on the calendar/fee tab or chat with us.

LAGOS – FEE: ₦ 130,000

Weekday: Contact Us For Next Schedule

Weekend: Contact Us

Lagos Venue: 122a Obadina Street, Omole Phase 1 Ikeja Lagos

VIRTUAL | ONLINE – FEE: ₦ 100,000 | $160