Marketing Communications Strategy & Plans
Integrated marketing communications (IMC) seemed to be a rather simple concept at first, that is, aligning and co-ordinating a marketer’s messages and incentives and directing them to customers and prospects. Yet, in retrospect, it has proven to be one of the major marketing innovations of the past decade. The course will impart the skills and knowledge required to develop marketing communications plan, the will focus on audience segmentation, setting objectives and strategy formulation.
Who Should Attend
- Experienced individuals who manage marketing communications activities in diverse fields
- Working professionals seeking to change career, job or industry to marketing related field
- Individuals who meets the requirements and intend on starting a career in marketing
- Mid to senior-level executives in any sector
The Role of Marketing Communications
- The Changing Marketing Communications Environment
- Marketing Communications Mix
How Do Marketing Communications Work?
- The Communications Process Models
Developing Effective Communications
- Identify the Target Audience
- Set the Communications Objective
- Design the Communications
- Select the Communications Channels
- Establish the Total Marketing Communications Budget
Selecting the Marketing Communications Mix
- Characteristics of the Marketing Communications Mix
- Factors in Setting the Marketing Communications Mix
- Measuring Communications Results
Managing the Integrated Marketing Communications Process
- Coordinating Media
- Implementing IMC
Adeola Badmus
I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.
Application Process
- Start a chat with the online course adviser or complete the application form
- Application will be reviewed by programme committee
- Application acceptance will be communicated by programme committee
- Pay the programme fee after receiving acceptance from the committee
- Check your mail for programme schedule and payment confirmation
Participant’s Experience
What is included in the Course Programme Pack
- Practice Manual & Textbook
- Participants workbook & Exercises
- Templates for professional practice
- Local & international case studies
- Recognized Certification of Completion
- Branded Personalized programme pack & stationaries
- Breakfast & Lunch – Buffet Menu
- 3 Star Accommodation (Optional – Available on Request)
Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)
Marketing Communications Strategy & Plans Course Fees & Dates for Upcoming Classroom Classes In 2023
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Programme Information
| Course Objective: | The Programme focus is to impart the skills to manage marketing communications processes and the use of marketing communication tools |
| Classroom | Fee: ₦130,000 |
| Weekday Date: | 26th June – 27th June 2023 | 2 Days: Mon – Tue | 8:30am – 4pm |
| Weekend Date: | Contact Us For Next Schedule |
| Location: | 122a Obadina Street, Omole Phase 1 Ikeja Lagos |
| Virtual Class | Fee: ₦100,000 | $160 |
| Weekday Date: | 26th June – 27th June 2023 | 2 Days: Mon – Tue | 8:30am – 3pm |
| Weekend Date: | Contact Us For Next Schedule |
| Location: | Microsoft Teams | Zoom |
Anthony Ani
“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”
Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited
"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "
Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada
"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."
Uju Edinbus | Perform Group (Goal.com)
"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."
Mojisola Mosuro PMP | ExxonMobil
“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”
Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?
- We have over 10 years industry experience
- Our facilitators are experienced and certified
- We offer post training career advice and support
People who enrolled for this course, also enrolled for the following courses
| Digital Marketing Strategy & Planning | Branding Strategy & Positioning |
| Product Design & Development | Developing Marketing Strategies & Plans |