Developing Pricing Strategies: Moving from Survival to Profitability

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  • Curriculum

Developing Pricing Strategies: Moving from Survival to Profitability

Developing Pricing Strategies Course Overview

Developing Pricing strategies communicates the company’s intended value positioning of its product or brand. A well-designed and marketed product can still command a price premium and reap big profits. But new economic realities have caused many consumers to reevaluate what they are willing to pay for products and services, and companies have had to carefully review their pricing strategies as a result.

The Developing Pricing Strategies course will help and answer the following questions; How do consumers process and evaluate prices and How should a company set and adapt prices for products or services

Who Should Attend

  • Experienced individuals who manage pricing strategies activities in diverse fields
  • Working professionals seeking to change career, job or industry to marketing related field
  • Individuals who meets the requirements and intend on starting a career in marketing
  • Mid to senior-level executives in any sector

Understanding Pricing

  • Pricing in a Digital World
  • A Changing Pricing Environment
  • Marketing Insight: Giving It All Away
  • How Companies Price
  • Consumer Psychology and Pricing

Setting the Price

  • Selecting the Pricing Objective
  • Determining Demand
  • Estimating Costs
  • Analyzing Competitors’ Costs, prices and Offers
  • Selecting a Pricing Method
  • Selecting the Final Price

Adapting the Price

  • Geographical Pricing (Cash, Countertrade, Barter)
  • Price Discounts and Allowances
  • Promotional Pricing
  • Differentiated Pricing

Initiating and Responding to Price Changes

  • Initiating Price Cuts
  • Initiating Price Increases
  • Anticipating Competitive Responses
  • Responding to Competitors’ Price Changes

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Developing Pricing Strategies Course Fees & Dates for  Upcoming Classroom Classes In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills to manage pricing strategies processes and the use of pricing strategies tools
    Classroom Fee: ₦130,000
    Weekday Date: Contact Us for Next Schedule
    Weekend Date: Contact Us for Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support