Content Creation Course Overview
The Content Creation Course is designed for individuals from all backgrounds looking to create content in a variety of media. The course is developed from industry best practices, emerging trends, and practical insights from experienced content creators and will employ a practical hands-on approach. By the end of this course, you will have the knowledge and practical skills to unleash your creativity, engage your audience, and achieve your content-related goals.
Who Should Attend
- Experienced individuals who work in organizations that require content creation
- Working professionals seeking to change career, job, or industry to the digital world
- Job seekers looking to kick off a career as content creators
- Mid- to senior-level executives in media and entertainment, e-commerce and retail, technology and software, e-learning, travel, and hospitality.
Introduction to Content Creation
- Understanding the importance of content creation in the digital age
- Exploring different types of content and their purposes
- Identifying your target audience and defining your content niche
- Developing a content creation mindset: creativity, consistency, and authenticity
Crafting Powerful Written Content
- Writing techniques and principles for engaging blog posts and articles
- Developing a unique writing style and tone
- Utilizing storytelling techniques to connect with your audience
- Optimizing content for search engines (SEO) and increasing discoverability
Creating Engaging Visual Content
- Introduction to graphic design principles and tools
- Designing eye-catching images, infographics, and visual assets
- Enhancing visual storytelling through photography and videography
- Leveraging video editing tools for professional-quality content
Podcasting and Audio Content Creation
- Understanding the essentials of podcasting: concept, format, and structure
- Selecting and setting up the right audio equipment
- Crafting engaging scripts and conducting compelling interviews
- Editing and post-production techniques for high-quality audio content
Social Media and Influencer Marketing
- Harnessing the power of social media platforms for content promotion
- Building a strong personal brand and establishing credibility
- Strategies for growing your online community and engaging with followers
- Collaborating with brands and leveraging influencer marketing opportunities
Content Strategy and Analytics
- Developing a content strategy to align with your goals and target audience
- Content planning, scheduling, and editorial calendars
- Analyzing and interpreting content performance metrics
- Iterating and optimizing your content based on data-driven insights
Monetization and Content Distribution
- Exploring different monetization models: ads, sponsorships, and products
- Building and nurturing relationships with brands and sponsors
- Content distribution strategies: SEO, email marketing, and collaborations
- Scaling your content creation efforts and building a sustainable business
I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.
Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.
- Start a chat with the online course adviser or complete the application form
- Application will be reviewed by programme committee
- Application acceptance will be communicated by programme committee
- Pay the programme fee after receiving acceptance from the committee
- Check your mail for programme schedule and payment confirmation
What is included in the Course Programme Pack
- Practice Manual & Textbook
- Participants workbook & Exercises
- Templates for professional practice
- Local & international case studies
- Recognized Certification of Completion
- Branded Personalized programme pack & stationaries
- Breakfast & Lunch – Buffet Menu
- 3 Star Accommodation (Optional – Available on Request)
Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)
Content Creation Course Fees & Dates for Upcoming Classroom & Virtual Online In 2023
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
|Content Creation Programme|
|Course Objective:||The Programme focus is to provide practical guidance on how to create compelling and impactful content|
|Weekday Date:||14th Aug – 17th Aug 2023 | 4 Days: Mon – Thur | 8:30am – 4pm|
|Weekend Date:||Contact Us|
|Location:||122a Obadina Street, Omole Phase 1 Ikeja Lagos|
|Virtual Class||Fee: ₦100,000 | $160|
|Weekday Date:||14th Aug – 17th Aug 2023 | 4 Days: Mon – Thur | 8:30am – 3pm|
|Weekend Date:||Contact Us|
|Location:||Microsoft Teams | Zoom|
Why Piston & Fusion Is Ranked Amongst the Best Business Institutes In Nigeria
- We have trained 6000+ professionals
- We have over 10 years industry experience
- Our facilitators are experienced and certified
- We offer post training career advice and support
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All You Need to Know About Content Creation
What is Content Creation?
Content creation is the process of creating engaging and informative written, visual, or audio material to communicate with a specific audience. This includes creating social media posts, videos articles, and other forms of content to achieve goals such as brand promotion and audience engagement.
What Is a Content Creation Course?
The Content Creation Course is a learning program that provides practical guidance on how to create compelling and impactful content that resonates with a target audience across a variety of media. The Content Creation Course helps individuals develop the skills and knowledge necessary to create written, visual, or audio materials to effectively communicate with a target audience.
Who Is a Content Creator?
A content creator is someone who creates engaging and informative materials which could include social media content, web content, video content, and other forms of content to communicate with a specific audience.
How Do I Start a Career as a Content Creator?
To begin your career as a content creator, you need to define your niche and develop the necessary content creation skills in your chosen medium through training and constant practice. Build your portfolio, choose platforms that are relevant to your audience, regularly create and effectively promote quality content, network with other creators, analyze data for improvement, explore monetization opportunities, and stay updated with industry trends.
What Is the Difference Between a Content Creator and a Developer?
Content creators primarily specialize in creating engaging and valuable content for their audiences, while developers focus on developing and programming software applications and digital solutions. However, in certain situations, there can be an overlap, for example, a developer who also creates content related to their technical expertise and a content creator with basic web development programming skills.