delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
Related Courses
B2B Sales & Business Development
Developing Sales Pitch And Presentation
Digital Sales: Leads Generation and Closing
Enterprise Sales & Complex Deal Management
Global Sales & Market Expansion: Strategies for International Growth
Key Account Management
Leading Remote Sales Teams
Negotiation Mastery & Executive Influence: High-Impact Tactics
Sales Enablement & Digital Transformation: Leading in the Digital Age
Sales Ethics and Compliance: Building Trust Through Ethical Sales Practices
Sales Innovation & Disruption: Driving Growth in a Changing Market
Sales Performance Metrics and Analytics
Sales Team Management and Leadership
Strategies For Prospecting And Lead Generation
Technical Sales for Tech Professionals
Telemarketing
overview
Course Overview
Why Should I Attend the Building Relationship For Sales Training?
Master the Art of Connecting: Drive Sales Through Powerful Relationships
This Building Relationship For Sales course provides comprehensive knowledge and practical skills required to effectively build, nurture, and leverage strong customer relationships to drive sales growth. It is designed to equip participants with advanced interpersonal skills, communication strategies, and ethical approaches to turn prospects into loyal clients and advocates.
- Career Advancement: Elevate your sales performance and open doors to higher-level sales, account management, and leadership roles by mastering relationship-driven selling.
- Boost Sales Success: Learn how to differentiate yourself in a competitive market by focusing on trust, empathy, and long-term customer value, leading to increased conversions and repeat business.
- Improved Earning Potential: Sales professionals skilled in relationship building consistently outperform their peers, translating directly into higher commissions and compensation.
Learning Outcomes
What Will You Learn in Our Building Relationship For Sales Course?
By the end of the Building Relationship For Sales course, participants will be able to:
- Discover the importance of building relationships in sales
- Understand how strong relationships can benefit both you and your customers
- Learn communication techniques to build and strengthen your network
- Identify the key elements of strong working relationships
- Develop your interpersonal skills to connect with customers on a deeper level
- Apply proven techniques to build trust and rapport with potential buyers
Curriculum
Introduction to Relationship Building in Sales
Understanding Your Customers: Situation Analysis & Objective
Building & Managing Sales Relationships: Strategy, Tactics & Action plan
Effective Communication and Active Listening
Sales Presentation & Pitching
Negotiation & Conflict Resolution
Introduction to Relationship Building in Sales
Understanding the significance of building relationships in sales
Recognizing different types of relationships
The psychology of buying decisions
Understanding Your Customers: Situation Analysis & Objective
Customer segmentation and profiling
Identifying customer needs, challenges, and pain points
Creating buyer personas for effective communication
Sales objectives
Building & Managing Sales Relationships: Strategy, Tactics & Action plan
Sales Cycle
Customizing Solutions
Problem Solving and Value Proposition
Customer Retention & Loyalty
Effective Communication and Active Listening
Effective communication strategies in sales
Building Rapport
Active Listening
Sales Presentation & Pitching
Crafting persuasive sales presentations
Handling objections and closing deals
Creating custom solutions for clients
Negotiation & Conflict Resolution
Effective negotiation techniques in sales
Managing and resolving conflicts with clients
Win-win solutions for long-term relationships
who attends
Right For You
Is the Building Relationship For Sales Training Right for You?
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date
Requirements:
- Sales Professionals at all levels (Account Executives, Sales Managers, Business Development Representatives).
- Customer Success Managers and Account Managers.
- Entrepreneurs and Small Business Owners responsible for sales.
- Client-facing professionals in any industry looking to enhance their relationship-building skills.
- Individuals who wants to improve their ability to connect with others and drive results through influence.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Why is Piston & Fusion Ranked the Best Relationship Building For Sales training institute in Nigeria?
- Expert Instructors: Learn from seasoned sales and relationship-building experts who bring extensive practical experience and proven methodologies into every session.
- Flexible Learning Options: Choose between Classroom training in Lagos/Abuja or Instructor-led Virtual Online classes to suit your schedule and location.
- Hands-on Learning: Sessions are delivered with practical role-playing, interactive exercises, and real-world scenarios to simulate challenging sales conversations and build confidence.
- Focus on Soft Skills: Emphasizes the crucial soft skills of empathy, active listening, and persuasive communication that drive long-term sales success.
- Actionable Frameworks: Provides practical strategies and frameworks that can be immediately applied to improve client engagement and foster stronger relationships.
Certification

What Are the Benefits of the Building Relationship For Sales Certificate?
- Acquire essential relationship-building competencies, including advanced communication, rapport building, trust cultivation, and networking strategies, through a comprehensive and hands-on learning approach.
- Improve your sales performance by leveraging strong relationships to increase conversion rates, customer retention, and referral business.
- Gain valuable real-world experience through practical simulations and personalized feedback that enhance your interpersonal effectiveness.
- Establish a strong foundation for career progression within sales, account management, and leadership roles, becoming a highly valued professional capable of fostering lasting client partnerships.
teaching team
Meet Your Building Relationship For Sales Trainers
testimonials
Hear From Our Successful Building Relationship For Sales Alumni
The P&F Training Experience
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

course schedule
What Is The Building Relationship For Sales Course Schedule for 2025?
Piston and Fusion offer the Building Relationship For Sales Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates for classroom and virtual online class.
Classroom & Virtual
Building Relationship For Sales Course Schedule for Lagos, Abuja, & Online
Weekdays
Dates:
3rd Jul – 4th Jul, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
How Much is the Building Relationship For Sales Training Fee in Nigeria?
Piston and Fusion offer the Building Relationship For Sales Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See fees for classroom and virtual online class.
₦120,000
₦150,000
₦170,000
₦200,000
Standard
₦120,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Standard Plus
₦150,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦120,000
₦150,000
₦170,000
₦200,000
Professional
₦170,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Professional Plus
₦200,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
How Do I Enrol for The Building Relationship For Sales Course?
Talk to the Career Advisor and join the next schedule.
Where Can I Take the Building Relationship For Sales Training in Nigeria?
Our Building Relationship For Sales Training Location in Lagos, Abuja, PH & Online
Piston & Fusion Business Academy Lagos Training Centre is located at 122a Obadina Street, Omole Phase 1, Ikeja | Abuja Office is located at 22 Kumasi Cres, Wuse 2, Abuja 904101, Federal Capital Territory
You can join our classes from anywhere in Nigeria, Canada, the UK and the US via our Virtual Online Programs
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS
Account Name: Piston & Fusion Ltd
Account Number: 2015242578
Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
Reserve a slot
contact us
Contact Us for Building Relationship For Sales Training Enquiries
Get Free Career Counselling
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
FAQs
Frequently Asked Questions
- The science of how to get people to like you
- Factors and Influences in forming relationships
- Building customer relationships
- Self-disclosure
- How to win friends and influence people
- Communication skills
- Sending the right non-verbal messages
- Managing mingling
- Networking effectively
- Developing an effective handshake
- Business card do’s and don’ts
- Tips on remembering name
- Start a chat with our online career adviser to determine the course suitability for your career
- Enroll for the course and attend the upcoming training for your preferred location
- Develop a new CV and update your profile with the new skills you have acquired from the course
- Prospect for employment opportunities for Customer Service Professionals
- You can also enhance your resume with a professional membership