Building Relationship For Sales
overview
Course Overview
Why Should I Attend the Building Relationship For Sales Training?
Master the Art of Connecting: Drive Sales Through Powerful Relationships
This Building Relationship For Sales course provides comprehensive knowledge and practical skills required to effectively build, nurture, and leverage strong customer relationships to drive sales growth. It is designed to equip participants with advanced interpersonal skills, communication strategies, and ethical approaches to turn prospects into loyal clients and advocates.
- Career Advancement: Elevate your sales performance and open doors to higher-level sales, account management, and leadership roles by mastering relationship-driven selling.
- Boost Sales Success: Learn how to differentiate yourself in a competitive market by focusing on trust, empathy, and long-term customer value, leading to increased conversions and repeat business.
- Improved Earning Potential: Sales professionals skilled in relationship building consistently outperform their peers, translating directly into higher commissions and compensation.
Learning Outcomes
What Will You Learn in Our Building Relationship For Sales Course?
By the end of the Building Relationship For Sales course, participants will be able to:
- Discover the importance of building relationships in sales
- Understand how strong relationships can benefit both you and your customers
- Learn communication techniques to build and strengthen your network
- Identify the key elements of strong working relationships
- Develop your interpersonal skills to connect with customers on a deeper level
- Apply proven techniques to build trust and rapport with potential buyers
Curriculum
Introduction to Relationship Building in Sales
Understanding the significance of building relationships in sales
Recognizing different types of relationships
The psychology of buying decisions
Understanding Your Customers: Situation Analysis & Objective
Customer segmentation and profiling
Identifying customer needs, challenges, and pain points
Creating buyer personas for effective communication
Sales objectives
Building & Managing Sales Relationships: Strategy, Tactics & Action plan
Sales Cycle
Customizing Solutions
Problem Solving and Value Proposition
Customer Retention & Loyalty
Effective Communication and Active Listening
Effective communication strategies in sales
Building Rapport
Active Listening
Sales Presentation & Pitching
Crafting persuasive sales presentations
Handling objections and closing deals
Creating custom solutions for clients
Negotiation & Conflict Resolution
Effective negotiation techniques in sales
Managing and resolving conflicts with clients
Win-win solutions for long-term relationships
who attends
Right For You
Is the Building Relationship For Sales Training Right for You?
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date
Requirements:
- Sales Professionals at all levels (Account Executives, Sales Managers, Business Development Representatives).
- Customer Success Managers and Account Managers.
- Entrepreneurs and Small Business Owners responsible for sales.
- Client-facing professionals in any industry looking to enhance their relationship-building skills.
- Individuals who wants to improve their ability to connect with others and drive results through influence.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Certification
What Are the Benefits of the Building Relationship For Sales Certificate?
- Acquire essential relationship-building competencies, including advanced communication, rapport building, trust cultivation, and networking strategies, through a comprehensive and hands-on learning approach.
- Improve your sales performance by leveraging strong relationships to increase conversion rates, customer retention, and referral business.
- Gain valuable real-world experience through practical simulations and personalized feedback that enhance your interpersonal effectiveness.
- Establish a strong foundation for career progression within sales, account management, and leadership roles, becoming a highly valued professional capable of fostering lasting client partnerships.
teaching team
Meet Your Facilitator(s)
Adeola Badmus
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Hope Okunmahie
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
course schedule
The Schedule For This Course
Piston and Fusion offer the Building Relationship For Sales Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates for classroom and virtual online class.
Classroom & Virtual
Building Relationship For Sales Course Schedule for Lagos, Abuja, & Online
Weekdays
Dates:
3rd Jul – 4th Jul, 2025
As of Thu Aug 14 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Building Relationship For Sales Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See fees for classroom and virtual online class.
Standard
₦120,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
Standard Plus
₦150,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Professional
₦170,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
Professional Plus
₦200,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
Talk to the Career Advisor and join the next schedule.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS
Account Name: Piston & Fusion Ltd
Account Number: 2015242578
Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=building-relationship-for-sales
Request a Proposal
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=building-relationship-for-salescontact us
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