delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
Selling is a skill area in which you never stop learning. Virtually everybody in sales today sells over the phone at least part of the time, but is it time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. The telephone can supplement, enhance and sometimes replace other means of marketing and selling, and it can dramatically increase your sales success. This Telemarketing workshop will help develop your communication, persuasion and negotiation skills so that every sales call is personalized to each prospect and each situation.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop the skills required for effective telephone communication, including overcoming call anxiety, using greetings effectively, and active listening.
- Build rapport with customers and project a professional phone presence.
- Craft engaging sales pitches that highlight the value proposition of products or services.
- Develop telemarketing scripts tailored to different customer situations.
- Learn objection handling techniques to address customer concerns and close sales.
- Understand and comply with telemarketing regulations.
Curriculum
Introduction to Telemarketing
Prospecting and Lead Generation
Mastering Telephone Communication
Developing Telemarketing Scripts and Presentations
Handling Objections and Closing the Sale
Follow-up and Relationship Building
Personalized Telemarketing Plan (Project)
Introduction to Telemarketing
What is Telemarketing and Its Benefits?
The Telemarketing Landscape in Today’s Business Environment
Setting SMART Goals for Telemarketing Campaigns
Ethical Considerations and Telemarketing Regulations
Prospecting and Lead Generation
Identifying Ideal Customer Profiles (ICPs)
Building Targeted Prospect Lists
Utilizing Various Lead Generation Techniques (Online Databases, Referrals, Industry Events)
Qualifying Leads and Prioritization Strategies
Mastering Telephone Communication
Overcoming Call Anxiety and Building Confidence
Effective Call Opening Techniques and Greetings
Active Listening Skills and Building Rapport
Professional Telephone Etiquette and Phone Presence
Developing Telemarketing Scripts and Presentations
Introduction to Telemarketing Script Writing
Crafting Engaging and Informative Sales Pitches
Highlighting Value Propositions and Benefits
Adapting Scripts to Different Customer Situations
Practice Calls and Role-playing Exercises
Handling Objections and Closing the Sale
Identifying Common Telemarketing Objections
Utilizing Objection Handling Techniques (The Listen-Acknowledge-Respond-Solution (LARS)
Method)
Building Value and Overcoming Resistance
Effective Closing Techniques for Appointments and Sales
Follow-up and Relationship Building
Importance of follow-up in telemarketing and sales
Building long-term relationships with prospects and customers
Leveraging CRM systems and tools for effective follow-up
Personalized Telemarketing Plan (Project)
Assessing current telemarketing practices and identifying areas for improvement
Creating a personalized telemarketing plan for achieving sales targets
Setting goals, objectives, and timelines for implementation
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage telemarketing activities in diverse fields
- Working professionals seeking to change career, job or industry to telemarketing related field
- Individuals who meets the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Why is Piston & Fusion ranked the best training institute in Nigeria?
Training
Internship & Projects
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course schedule
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
25th Aug – 26th Aug, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
25th Aug – 26th Aug, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
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FAQs
Frequently Asked Questions
The workshop focuses on improving telephone sales skills by developing communication, persuasion, and negotiation techniques.
Despite advancements in other marketing channels, telephone sales remains a valuable tool. This workshop helps participants evaluate their current phone usage and optimize its effectiveness within their overall sales and marketing strategy.
Participants will learn how to personalize each sales call, enhancing their communication and increasing their chances of sales success.
