Technical Sales for Technology, Software & Automation Solutions

Technical Sales for Technology, Software & Automation Solutions Course Overview

Technical Sales training for tech sales professionals, sales engineers in the technology, software and automation industry, is a course designed to impart the skills, techniques and strategies for prospecting, qualifying and closing sales in the technology industry. This course is suitable for professionals who sell tech products or solutions, such as hardware, software, web based applications, and instrumentation equipment. On completion of the tech sales course participants who meet the assessment requirements will be awarded a nationally recognised technical sales certification that confers the status of a Technical Sales Expert.

Who Should Attend

  • Individual in technical sales related roles: Technical Sales Executive, Technical Sales Engineer
  • Organizations in the technology industry who seek to improve the competence and skills of sales professionals or new sales recruits
  • Individuals seeking to move to the technology industry, but looking to distinguish themselves from other sales professionals
  • Individuals who aspire to get jobs in Technical Sales roles

Introduction to Technical Sales

  • What is Technical Sales
  • Roles and Responsibilities of a Technical Sales professional
  • Professional Conduct
  • Introduction to Prospects and Customers

The Sales Process

  • Sales Funnel
  • Prospect Status
  • Stages in the Sales Cycle
  • Timing of the Sales Cycle

The Technology Life Cycle

  • The Technology Life Cycle
  • Sales Consultant Types
  • Sales Environments

Understanding the Buyer

  • Prospect Roles
  • How Buyer Approaches Your Product
  • Who Makes the Call?
  • Working with the Buyers
  • The Technology Adoption Cycle and The Classes of Buyers

Demos, Presentations, and Proof of Concept

  • Feature Benefit Selling
  • Mastering the Demo
  • Qualifications and Planning for Presentations and Demonstrations
  • Making Effective Technical Sales Presentations
  • Delivering Effective Product Demonstrations

Strategies, Evaluation and Best Practices

  • Managing Product Evaluation
  • Handling Objections
  • Responding to RFIs
  • Working the Installed Based and Alternative Sales Channels
  • Working the Competition
  • Managing Prospect Types
  • Best Practices

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. Trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation


    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch – Buffet Menu
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Technical Sales for Technology, Software & Automation Solutions Course Fees & Dates for  Upcoming Classroom Classes In 2022

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills to manage technical sales processes and use of technical sales tools
    Classroom Fee: ₦160,000
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support
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    Enrolled: 137 students
    Duration: 4 Days
    Level: Intermediate

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    Working hours

    Monday 9:30 am - 6.00 pm
    Tuesday 9:30 am - 6.00 pm
    Wednesday 9:30 am - 6.00 pm
    Thursday 9:30 am - 6.00 pm
    Friday 9:30 am - 5.00 pm
    Saturday Closed
    Sunday Closed