Strategies For Prospecting And Lead Generation

Prospecting is the key to your success. Your success today is a result of the prospecting you did six months ... Show more
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Strategies For Prospecting And Lead Generation Course Overview

Strategies for prospecting and lead generation is the key to your success. Your success today is a result of the prospecting you did six months ago. Become skilled at networking and remember the old 80/20 rule. Know who to target and how to target them, and remember to do some prospecting every day through warming up cold calls, following up on leads, or networking. Build your personal prospecting plan, to ensure your future by planting seeds daily.

Introduction to Prospecting & Lead Generation

  • The Importance of Prospecting in the Sales Proces
  • Cost of Customer Acquisition vs. Retention
  • Building a Sustainable Sales Pipeline
  • Defining Prospecting vs. Lead Generation
  • Understanding the Buyer’s Journey and Its Impact on Prospecting

Identifying Ideal Customer Profiles & Target Markets

  • Customer Segmentation Strategies
  • Defining Ideal Customer Characteristics (Needs, Pain Points, Budget)
  • Developing Detailed ICP Profiles
  • Identifying Target Markets and Industry Research
  • Market Sizing and Opportunity Analysis

Traditional Prospecting Techniques

  • Cold Calling Strategies and Techniques
  • Effective Email Prospecting Techniques
  • Utilizing Networking and Referrals for Lead Generation
  • Industry Events and Trade Shows as Prospecting Opportunities
  • Building Relationships through Social Selling

Online Lead Generation Strategies

  • Leveraging Social Media Platforms for Lead Generation (LinkedIn, Twitter, Industry Forums)
  • Content Marketing Strategies for Attracting Leads (Blogs, Ebooks, White Papers)
  • Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising
  • Utilizing Online Lead Generation Tools and Databases

Qualifying Leads and Lead Scoring

  • Establishing Lead Qualification Criteria (BANT & CHAMP)
  • Utilizing Lead Scoring Models for Effective Prioritization
  • Qualification Calls and Identifying Decision-Makers
  • Avoiding Common Lead Qualification Mistakes

Crafting Compelling Value Propositions

  • Understanding Customer Needs and Pain Points
  • Highlighting Your Unique Selling Proposition (USP)
  • Developing Value Propositions Tailored to ICPs
  • Communicating Value Effectively Through Messaging and Presentations

Lead Nurturing Strategies and Conversion

  • Building Automated Lead Nurturing Campaigns
  • Utilizing Email Marketing for Lead Engagement
  • Content Marketing Strategies for Nurturing Leads
  • Converting Leads into Sales Opportunities with Effective Follow-Up

Measuring and Analyzing Prospecting & Lead Generation

  • Key Performance Indicators (KPIs) for Prospecting Success
  • Tracking Lead Generation Activities and Results
  • Analyzing Lead Conversion Rates and Sales Cycle Length
  • Utilizing Data to Optimize Your Prospecting Strategy

Follow-up Strategies and Lead Nurturing

  • Importance of follow-up in prospecting and lead generation
  • Developing follow-up strategies and sequences for nurturing leads
  • Leveraging email marketing, phone calls, and social media for lead nurturing

Personalized Prospecting and Lead Generation Plan (Project)

  • Assessing current prospecting and lead generation practices and identifying areas for
    improvement
  • Creating a personalized prospecting and lead generation plan for achieving sales targets
  • Setting goals, objectives, and timelines for implementation

Hope Okunmahie

I am Hope Okunmahie, a sales and marketing expert with almost a decade of experience. I facilitate sales & marketing programs at Piston & Fusion Business Academy. I am currently the team lead for the Sales and Business Development unit at P&F, a member of the Chartered Institute of Marketing UK, and I hold several certifications in Business Leadership, Strategic Planning & Management, Project Management, Marketing Communications, and Strategies, etc. I have trained sales teams from different industries (logistics, finance, marketing & construction) and rendered business advisory to several organizations.

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation


    Why Is Piston & Fusion Ranked the Best Training Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

    Strategies For Prospecting And Lead Generation Course Fees

    Standard
    ₦100,000
    Standard Plus
    ₦120,000
    Professional
    ₦130,000
    Professional Plus
    ₦170,000
    Standard
    ₦100,000
    Training Delivery
    Virtual
    Duration
    Weekday: 2 Days
    Weekend: 2 Days
    Manual & Cases
    (PDF)
    Templates & Exam Guide
    (PDF)
    Training Certificate
    (PDF)
    Project
    with final grading
    Refreshment
    x
    x
    Perks
    x
    x
    Additional Services
    CV Development |
    LinkedIn Optimization
    Available at N5000
    Standard Plus
    ₦120,000
    Training Delivery
    Virtual
    Duration
    Weekday: 2 Days
    Weekend: 2 Days
    Manual & Cases
    (PDF)
    Templates & Exam Guide
    (PDF)
    Training Certificate
    (PDF)
    Project
    with final grading
    Refreshment
    x
    x
    Perks
    x
    x
    Additional Services
    Exam Application
    Job Alerts
    CV Development |
    LinkedIn Optimization
    1 Package Included
    Professional
    ₦130,000
    Training Delivery
    Classroom
    Duration
    Weekday: 2 Days
    Weekend: 2 Days
    Manual & Cases
    Flash Drive (PDF)
    Templates & Exam Guide
    Flash Drive (PDF)
    Training Certificate
    Hard Copy
    Project
    with final grading
    Refreshment
    Tea Break
    Lite Lunch
    Perks
    x
    Notepad & Pen
    Additional Services
    Exam Application
    Job Alerts
    CV Development |
    LinkedIn Optimization
    1 Package Included
    Professional Plus
    ₦170,000
    Training Delivery
    Classroom
    Duration
    Weekday: 2 Days
    Weekend: 2 Days
    Manual & Cases
    Hard copy & PDF
    Templates & Exam Guide
    Flash Drive (PDF)
    Training Certificate
    Hard copy & PDF
    Project
    Review & grading
    Refreshment
    Maxi Breakfast
    Maxi Lunch
    Perks
    Back Pack
    Notepad & Pen
    Additional Services
    Exam Application
    Job Alerts
    CV Development |
    LinkedIn Optimization
    Both Package Included

    How Long & How Much Is The Strategies For Prospecting & Lead Generation Course?

    Piston and Fusion offer the Course in Lagos Nigeria. For information on dates and fees for each location click on the calendar/fee tab or chat with us.

    LAGOS – FEE: ₦ 130,000
    Weekday: Contact Us For Next Schedule
    Weekend: Contact Us

    Lagos Venue: 122a Obadina Street, Omole Phase 1 Ikeja Lagos

    VIRTUAL | ONLINE – FEE: ₦ 100,000 | $160
    Weekday: Contact Us For Next Schedule
    Weekend: Contact Us

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