B2B Sales & Business Development
Building Relationship For Sales
Developing Sales Pitch And Presentation
Digital Sales: Leads Generation and Closing
Enterprise Sales & Complex Deal Management
Global Sales & Market Expansion: Strategies for International Growth
Key Account Management
Leading Remote Sales Teams
Negotiation Mastery & Executive Influence: High-Impact Tactics
Sales Enablement & Digital Transformation: Leading in the Digital Age
Sales Ethics and Compliance: Building Trust Through Ethical Sales Practices
Sales Innovation & Disruption: Driving Growth in a Changing Market
Sales Performance Metrics and Analytics
Sales Team Management and Leadership
Technical Sales for Tech Professionals
Telemarketing
Strategies for prospecting and lead generation is the key to your success. Your success today is a result of the prospecting you did six months ago. Become skilled at networking and remember the old 80/20 rule. Know who to target and how to target them, and remember to do some prospecting every day through warming up cold calls, following up on leads, or networking. Build your personal prospecting plan, to ensure your future by planting seeds daily.
By the end of the course, participants will be able to:
Introduction to Prospecting & Lead Generation
Identifying Ideal Customer Profiles & Target Markets
Traditional Prospecting Techniques
Online Lead Generation Strategies
Qualifying Leads and Lead Scoring
Crafting Compelling Value Propositions
Lead Nurturing Strategies and Conversion
Measuring and Analyzing Prospecting & Lead Generation
Follow-up Strategies and Lead Nurturing
Personalized Prospecting and Lead Generation Plan (Project)
Introduction to Prospecting & Lead Generation
The Importance of Prospecting in the Sales Process
Cost of Customer Acquisition vs. Retention
Building a Sustainable Sales Pipeline
Defining Prospecting vs. Lead Generation
Understanding the Buyer’s Journey and Its Impact on Prospecting
Identifying Ideal Customer Profiles & Target Markets
Customer Segmentation Strategies
Defining Ideal Customer Characteristics (Needs, Pain Points, Budget)
Developing Detailed ICP Profiles
Identifying Target Markets and Industry Research
Market Sizing and Opportunity Analysis
Traditional Prospecting Techniques
Cold Calling Strategies and Techniques
Effective Email Prospecting Techniques
Utilizing Networking and Referrals for Lead Generation
Industry Events and Trade Shows as Prospecting Opportunities
Building Relationships through Social Selling
Online Lead Generation Strategies
Leveraging Social Media Platforms for Lead Generation (LinkedIn, Twitter, Industry Forums)
Content Marketing Strategies for Attracting Leads (Blogs, Ebooks, White Papers)
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising
Utilizing Online Lead Generation Tools and Databases
Qualifying Leads and Lead Scoring
Establishing Lead Qualification Criteria (BANT & CHAMP)
Utilizing Lead Scoring Models for Effective Prioritization
Qualification Calls and Identifying Decision-Makers
Avoiding Common Lead Qualification Mistakes
Crafting Compelling Value Propositions
Understanding Customer Needs and Pain Points
Highlighting Your Unique Selling Proposition (USP)
Developing Value Propositions Tailored to ICPs
Communicating Value Effectively Through Messaging and Presentations
Lead Nurturing Strategies and Conversion
Building Automated Lead Nurturing Campaigns
Utilizing Email Marketing for Lead Engagement
Content Marketing Strategies for Nurturing Leads
Converting Leads into Sales Opportunities with Effective Follow-Up
Measuring and Analyzing Prospecting & Lead Generation
Key Performance Indicators (KPIs) for Prospecting Success
Tracking Lead Generation Activities and Results
Analyzing Lead Conversion Rates and Sales Cycle Length
Utilizing Data to Optimize Your Prospecting Strategy
Follow-up Strategies and Lead Nurturing
Importance of follow-up in prospecting and lead generation
Developing follow-up strategies and sequences for nurturing leads
Leveraging email marketing, phone calls, and social media for lead nurturing
Personalized Prospecting and Lead Generation Plan (Project)
Assessing current prospecting and lead generation practices and identifying areas for
improvement
Creating a personalized prospecting and lead generation plan for achieving sales targets
Setting goals, objectives, and timelines for implementation
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
17th Jul – 18th Jul, 2025
Thu & Fri
8:30am – 3:30pm
2 days
Contact Us
17th Jul – 18th Jul, 2025
Thu & Fri
8:30am – 3:30pm
2 days
Contact Us
The core message emphasizes the crucial role of consistent prospecting and lead generation in achieving long-term success. It highlights the importance of proactive actions like networking, targeted outreach, and daily prospecting activities in building a strong foundation for future growth.
A personal prospecting plan provides a structured approach to lead generation, ensuring consistent and focused efforts. It helps individuals:
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
₦190,000
₦240,000
₦270,000
₦320,000
Virtual Only
-
-
-
-
-
-
₦190,000
₦240,000
₦270,000
₦320,000
Virtual Only
3 Months
-
-
-
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦190,000
₦240,000
₦270,000
₦320,000
Classroom & Virtual
Print & PDF
-
Teabreak & Lunch
Souvenir
Notepad & Pen
-
-
₦190,000
₦240,000
₦270,000
₦320,000
Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
