Sales Performance Metrics and Analytics For Managers Course

Sales Performance Metrics and Analytics Course Overview

The Sales Performance Metrics and Analytics Course is designed to help sales professionals develop the necessary skills required to leverage sales metrics and analytics for improved performance. The training would be hands-on and would feature practical examples and real-life case studies to enhance the learning experience. At the end of the training, participants will be administered a project that involves analyzing sales data and presenting actionable insights.

Who Should Attend

  • Experienced individuals who manage sales activities in diverse fields
  • Working professionals seeking to change career, job or industry to sales related field
  • Individuals who meets the requirements and intend on starting a career in sales
  • Mid to senior-level executives in any sector

Introduction to Sales Metrics and Analytics

  • Importance of sales performance metrics and analytics
  • Key metrics for measuring sales success
  • Linking metrics to organizational goals

Collecting and Tracking Sales Data

  • Data collection techniques and best practices
  • Effective sales data management
  • Implementing CRM systems for data tracking

Analyzing and Interpreting Sales Data

  • Data analysis techniques and tools
  • Identifying trends, patterns, and outliers
  • Extracting actionable insights from sales data

Data Visualization for Sales Metrics

  • Principles of data visualization
  • Selecting appropriate visualization tools
  • Creating compelling sales dashboards and reports

Leveraging Sales Data for Performance Improvement

  • Using data to identify performance gaps
  • Strategies for optimizing sales performance
  • Implementing data-driven sales coaching and training

Aligning Sales Metrics with Organizational Goals

  • Defining relevant sales metrics for different objectives
  • Cascading metrics throughout the sales organization
  • Ensuring alignment between sales metrics and company goals

Technology and Tools for Sales Analytics

  • Overview of sales analytics software and tools
  • Leveraging AI and machine learning for sales insights
  • Integrating analytics into sales operations

Data-Driven Decision-Making in Sales

  • Importance of data-driven decision-making
  • Developing a decision-making framework
  • Applying data insights to sales strategy and planning

Ethical Considerations in Sales Analytics

  • Ensuring data privacy and security
  • Ethical handling and usage of customer data
  • Complying with regulations and policies

Best Practices in Sales Metrics and Analytics

  • Success stories and case studies in sales analytics
  • Continuous improvement and evolving analytics strategies
  • Key takeaways and action planning

Hope Okunmahie

I am Hope Okunmahie, a sales and marketing expert with almost a decade of experience. I facilitate sales & marketing programs at Piston & Fusion Business Academy. I am currently the team lead for the Sales and Business Development unit at P&F, a member of the Chartered Institute of Marketing UK, and I hold several certifications in Business Leadership, Strategic Planning & Management, Project Management, Marketing Communications, and Strategies, etc. I have trained sales teams from different industries (logistics, finance, marketing & construction) and rendered business advisory to several organizations.

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Sales Performance Metrics and Analytics Fees & Dates for  Upcoming Classroom Classes in 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills needed by sales professionals to leverage sales metrics and analytical tools
    Classroom Fee: ₦130,000
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

    All You Need to Know About Sales Performance Metrics and Analytics

    What are Sales Metrics?

    Sales metrics are quantitative measurements used by sales professionals to monitor and evaluate sales performance. They offer valuable insights into various aspects of performance such as revenue, sales pipeline, sales cycle length, and customer acquisition cost. These metrics help assess sales effectiveness and inform decision-making to enhance sales performance.

    How Do You Measure and Track Your Sales Performance?

    Sales performance can be measured through various metrics. In order to effectively track sales performance, you would need to set defined and clear sales targets, define key performance indicators, conduct sales performance analysis, and regularly review performance. You could also adopt sales analytics tools or CRM systems in order to organise and analyse data effectively.

    Why are Sales Metrics Important?

    It is absolutely important to regularly track and measure sales performance in an organization for several reasons. An organization must be aware of how its sales efforts are converting, to help improve their sales performance or identify areas of improvement. Sales metrics are also crucial for benchmarking sales targets, setting goals, and making more informed decisions based on sales data.

    Which Course is Best For a Sales Manager?

    Courses suitable for a sales manager include B2B sales, Developing sales pitches and presentations, Leads generation and prospecting, Key account management, and Telemarketing.

    How Can I Become a Sales Manager?

    To become a Sales manager, you are required to have a combination of sound education and experience. You can develop the skills necessary to manage and organize sales teams through training and experience in the field. Some important skills to have are Leadership skills, communication, and relationship building skills, networking, a passion for continuous learning, and hard work.