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Corporate Programmes, Professional Programmes, Sales Professionals Courses

Description
Curriculum

Sales Performance Metrics and Analytics For Managers Course

Sales Performance Metrics and Analytics Course Overview

The Sales Performance Metrics and Analytics Course is designed to help sales professionals develop the necessary skills required to leverage sales metrics and analytics for improved performance. The training would be hands-on and would feature practical examples and real-life case studies to enhance the learning experience. At the end of the training, participants will be administered a project that involves analyzing sales data and presenting actionable insights.

Who Should Attend

Experienced individuals who manage sales activities in diverse fields
Working professionals seeking to change career, job or industry to sales related field
Individuals who meets the requirements and intend on starting a career in sales
Mid to senior-level executives in any sector

Programme Outline

Introduction to Sales Metrics and Analytics

Importance of sales performance metrics and analytics
Key metrics for measuring sales success
Linking metrics to organizational goals

Collecting and Tracking Sales Data

Data collection techniques and best practices
Effective sales data management
Implementing CRM systems for data tracking

Analyzing and Interpreting Sales Data

Data analysis techniques and tools
Identifying trends, patterns, and outliers
Extracting actionable insights from sales data

Data Visualization for Sales Metrics

Principles of data visualization
Selecting appropriate visualization tools
Creating compelling sales dashboards and reports

Leveraging Sales Data for Performance Improvement

Using data to identify performance gaps
Strategies for optimizing sales performance
Implementing data-driven sales coaching and training

Aligning Sales Metrics with Organizational Goals

Defining relevant sales metrics for different objectives
Cascading metrics throughout the sales organization
Ensuring alignment between sales metrics and company goals

Technology and Tools for Sales Analytics

Overview of sales analytics software and tools
Leveraging AI and machine learning for sales insights
Integrating analytics into sales operations

Data-Driven Decision-Making in Sales

Importance of data-driven decision-making
Developing a decision-making framework
Applying data insights to sales strategy and planning

Ethical Considerations in Sales Analytics

Ensuring data privacy and security
Ethical handling and usage of customer data
Complying with regulations and policies

Best Practices in Sales Metrics and Analytics

Success stories and case studies in sales analytics
Continuous improvement and evolving analytics strategies
Key takeaways and action planning

Facilitators

Hope Okunmahie

I am Hope Okunmahie, a sales and marketing expert with almost a decade of experience. I facilitate sales & marketing programs at Piston & Fusion Business Academy. I am currently the team lead for the Sales and Business Development unit at P&F, a member of the Chartered Institute of Marketing UK, and I hold several certifications in Business Leadership, Strategic Planning & Management, Project Management, Marketing Communications, and Strategies, etc. I have trained sales teams from different industries (logistics, finance, marketing & construction) and rendered business advisory to several organizations.

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Enrollment Criteria

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

Start a chat with the online course adviser or complete the application form
Application will be reviewed by programme committee
Application acceptance will be communicated by programme committee
Pay the programme fee after receiving acceptance from the committee
Check your mail for programme schedule and payment confirmation

Enroll Now

Amount Paid

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Preferred Training Location

Course of Interest

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Plan

Participant’s Experience

What is included in the Course Programme Pack

Practice Manual & Textbook
Participants workbook & Exercises
Templates for professional practice
Local & international case studies
Recognized Certification of Completion
Branded Personalized programme pack & stationaries
Breakfast & Lunch
3 Star Accommodation (Optional – Available on Request)

Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

Sales Performance Metrics and Analytics Fees & Dates for Upcoming Classroom Classes in 2024

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Programme Information

Course Objective:	The Programme focus is to impart the skills needed by sales professionals to leverage sales metrics and analytical tools
Classroom	Fee: ₦130,000
Weekday Date:	Contact Us For Next Schedule
Weekend Date:	Contact Us For Next Schedule
Location:	122a Obadina Street, Omole Phase 1 Ikeja Lagos

Virtual Class	Fee: ₦100,000 \| $160
Weekday Date:	Contact Us For Next Schedule
Weekend Date:	Contact Us For Next Schedule
Location:	Microsoft Teams \| Zoom

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

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Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

We have trained 6000+ professionals
We have over 10 years industry experience
Our facilitators are experienced and certified
We offer post training career advice and support

People who enrolled for this course, also enrolled for the following courses

Key Account Management	B2B Sales & Business Development
Building Relationship For Sales	Strategies For Prospecting And Lead Generation

All You Need to Know About Sales Performance Metrics and Analytics

What are Sales Metrics?

Sales metrics are quantitative measurements used by sales professionals to monitor and evaluate sales performance. They offer valuable insights into various aspects of performance such as revenue, sales pipeline, sales cycle length, and customer acquisition cost. These metrics help assess sales effectiveness and inform decision-making to enhance sales performance.

How Do You Measure and Track Your Sales Performance?

Sales performance can be measured through various metrics. In order to effectively track sales performance, you would need to set defined and clear sales targets, define key performance indicators, conduct sales performance analysis, and regularly review performance. You could also adopt sales analytics tools or CRM systems in order to organise and analyse data effectively.

Why are Sales Metrics Important?

It is absolutely important to regularly track and measure sales performance in an organization for several reasons. An organization must be aware of how its sales efforts are converting, to help improve their sales performance or identify areas of improvement. Sales metrics are also crucial for benchmarking sales targets, setting goals, and making more informed decisions based on sales data.

Which Course is Best For a Sales Manager?

Courses suitable for a sales manager include B2B sales, Developing sales pitches and presentations, Leads generation and prospecting, Key account management, and Telemarketing.

How Can I Become a Sales Manager?

To become a Sales manager, you are required to have a combination of sound education and experience. You can develop the skills necessary to manage and organize sales teams through training and experience in the field. Some important skills to have are Leadership skills, communication, and relationship building skills, networking, a passion for continuous learning, and hard work.