Menu Engineering and Pricing Strategy Course

Menu Engineering and Pricing Strategy Course Overview

This Menu Engineering course helps participants strategically plan and optimize menus for success in the hospitality and food service industry. During the course of training, participants will learn the principles of menu engineering and pricing strategies to enhance profitability, customer satisfaction, and overall business performance. The course covers a range of topics, from menu design principles to data-driven pricing strategies, providing a comprehensive understanding of how to create and manage a profitable menu.

Who Should Attend

  • Individuals curious about designing menus for profitability and overall success.
  • Professionals in the Hospitality industry e.g chefs
  • Job-seekers looking to start a career as a chef in a highly profitable restaurant
  • Managers and senior-level executives in the hospitality industry

Introduction to Menu Engineering

  • Understanding the role of menus in the hospitality industry
  • Basics of menu psychology and design principles
  • Introduction to menu engineering concepts
  • Identifying and categorizing menu items based on popularity and profitability

Analyzing Menu Item Performance

  • Introduction to menu item categorization (Stars, Plowhorses, Puzzles, and Dogs)
  • Utilizing sales data and cost analysis to evaluate menu items
  • SWOT analysis for menu items
  • Identifying underperforming items and opportunities for improvement

Menu Design and Layout

  • Importance of visual appeal in menu design
  • Strategic placement of high-profit items
  • Utilizing graphics and descriptions effectively
  • Creating an enticing and customer-friendly menu layout

Pricing Strategies and Cost Control

  • Introduction to pricing strategies (cost-plus, value-based, psychological)
  • Determining optimal menu item prices
  • Implementing effective cost-control measures
  • Adapting to market trends and customer preferences

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, the University of Lagos, Lagos Business School, and the University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics, and other business-related programs.

Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Menu Engineering and Pricing Strategy Course Fees & Dates for Upcoming Classroom & Virtual Online In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Menu Engineering and Pricing Strategy Programme
    Course Objective: The Programme’s focus is to teach participants how to engineer menus to improve profitability and performance
    Weekday Date: Contact Us
    Weekend Date: Contact Us
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us
    Weekend Date: Contact Us
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Is Ranked Amongst the Best Business Institute In Nigeria

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

    People who enrolled for this course, also enrolled for the following courses

    Hospitality Management Studies
    Food Safety and Hygiene in the Catering Industry
    Event Managment Fleet Management

    All You Need to Know About Menu Engineering and Pricing Strategy

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