Developing Marketing Strategies & Plans: Increasing Your Market Share

Developing Marketing Strategies & Plans

Developing the right marketing strategies over time requires a blend of discipline and flexibility. Firms must stick to a strategy but also constantly improve it. In today’s fast-changing marketing world, identifying the best long-term strategies is crucial—but challenging some of the strategic marketing implications in creating customer value. The Developing Marketing Strategies and Plans course will look at several perspectives on planning and describe how to draw up a formal marketing plan.

Who Should Attend

  • Experienced individuals who manage marketing strategies activities in diverse fields
  • Working professionals seeking to change career, job or industry to marketing related field
  • Individuals who meets the requirements and intend on starting a career in marketing
  • Mid to senior-level executives in any sector

Introduction to Marketing Strategy

  • What is Marketing Strategy?
  • Importance of Strategic Marketing in Today’s Business Environment
  • Setting SMART Marketing Goals and Objectives
  • Understanding the Marketing Planning Process

Market Research and Analysis

  • Conducting Market Research: Primary vs Secondary Research Methods
  • Identifying Customer Needs, Wants, and Pain Points
  • Competitor Analysis: Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
  • Market Segmentation, Targeting, and Positioning

Understanding Your Customers

  • Developing Buyer Personas: Creating Detailed Profiles of Ideal Customers
  • Customer Journey Mapping: Mapping the Customer Experience
  • Building Customer Relationships and Brand Loyalty

Developing a Value Proposition

  • Defining Your Unique Selling Proposition (USP)
  • Communicating the Value You Deliver to Customers
  • Crafting Compelling Messaging and Storytelling

The Marketing Mix (4Ps)

  • Product Strategy: Development, Branding, and Differentiation
  • Price Strategy: Setting Competitive Prices and Value Pricing
  • Place Strategy: Distribution Channels and Reaching Your Target Audience
  • Promotion Strategy: Utilizing the Right Marketing Mix for Visibility

Digital Marketing Strategies

  • Leveraging Search Engine Optimization (SEO) for Organic Visibility
  • Utilizing Pay-Per-Click (PPC) Advertising for Targeted Reach
  • Social Media Marketing: Engaging Your Audience on Different Platforms
  • Content Marketing: Creating Valuable Content to Attract and Convert Leads

Building Your Marketing Plan

  • Developing a Comprehensive Marketing Plan with Actionable Steps
  • Setting Budgets and Allocating Resources for Marketing Activities
  • Implementing the Marketing Plan and Tracking Progress

Measuring Marketing Performance

  • Key Performance Indicators (KPIs) for Marketing Success
  • Measuring ROI and Tracking Campaign Effectiveness
  • Marketing Analytics Tools and Data-Driven Decision Making

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Developing Marketing Strategies & Plans Course Fees & Dates for  Upcoming Classroom Classes In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills to manage marketing strategies processes and the use of marketing strategies tools
    Classroom Fee: ₦130,000
    Weekday Date: Contact Us for Next Schedule
    Weekend Date: Contact Us for Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us for Next Schedule
    Weekend Date: Contact Us for Next Schedule
    Location: Microsoft Teams | Zoom

    Why is Piston & Fusion Ranked Amongst the Best Business Schools In Nigeria?

    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support