Marketing Segmentation, Targeting & Positioning
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Course sections
Section 1
Bases for Segmenting Consumer Markets
Section 2
How Should Business Markets Be Segmented
Section 3
Market Targeting
Section 4
Effective Segmentation Criteria
Section 5
Developing a Brand Positioning
Section 6
Choosing a Competitive Frame of Reference
Section 7
Establishing a Brand Positioning
Section 8
Alternative Approaches to Positioning
Section 9
Positioning and Branding for A Small Business
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