Marketing Segmentation, Targeting & Positioning

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875 Students enrolled

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Marketing Segmentation, Targeting & Positioning Course Overview

Companies cannot connect with all customers in large, broad, or diverse markets. They need to identify the market segments they can serve effectively. This decision requires a keen understanding of consumer behavior and careful strategic thinking about what makes each segment unique and different. Identifying and uniquely satisfying the right market segments are often the key to marketing success. This course will cover the techniques used to effectively segment, target and position brand.

What Is The Marketing Segmentation, Targeting & Positioning Course Syllabus?

The course syllabus covers the following knowledge areas;

Bases for Segmenting Consumer Markets
How Should Business Markets Be Segmented
Market Targeting
Effective Segmentation Criteria
Developing a Brand Positioning
Choosing a Competitive Frame of Reference
Establishing a Brand Positioning
Alternative Approaches to Positioning
Positioning and Branding for A Small Business

What Training Materials/Resources Do I Need For The Course?

The following training materials and resources will be needed for the course, but it will be provided by Piston & Fusion;

Student manuals
Training slides
Stationary
Tea & lunch

How Do I Become an Expert at Market Segmentation, Targeting & Positioning?

Start a chat with our online career adviser to determine the course suitability for your career
Enroll for the course and attend the upcoming training for your preferred location
Develop a new CV and update your profile with the new skills you have acquired from the course
Prospect employment opportunities for Marketing Professionals

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

How Much & How Long Is The Marketing Segmentation, targeting & Positioning Course?

Piston and Fusion offer the Course in Lagos Nigeria. For information on dates and fees for each location click on the calendar/fee tab or chat with us.

LAGOS – FEE: ₦ 130,000

Weekday: Contact Us

Weekend: Contact Us

Lagos Venue: 122a Obadina Street, Omole Phase 1 Ikeja Lagos

ABUJA – FEE: ₦ 130,000

Weekday: Contact Us

Weekend: Contact Us

Abuja Venue: 27B Limpopo Street, Maitama, Abuja.

Port Harcourt – FEE: ₦ 130,000

PH Venue: Oceanville Estate, 55 King Perekule Street GRA Phase II, PH

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Why Is Piston & Fusion Ranked the Best Training Institute In Nigeria?

We have trained 6000+ professionals
We have over 10 years industry experience
Our facilitators are experienced and certified
We offer post training career advice and support

People who enrolled for this course, also enrolled for the following courses

Analysing Consumer & Business Markets	Corporate Branding – Creating & Managing Brands
Product Design & Development	Marketing Communications Planning & Strategy

Bases for Segmenting Consumer Markets

How Should Business Markets Be Segmented

Market Targeting

Effective Segmentation Criteria

Developing a Brand Positioning

Choosing a Competitive Frame of Reference

Establishing a Brand Positioning

Alternative Approaches to Positioning

Positioning and Branding for A Small Business