Hotel Revenue Management

Hotel Revenue Management Course Overview

Hotel Revenue Management Course is a comprehensive guide to effectively manage a hotel’s revenue and optimize its financial performance. In this course, participants will learn how to analyze market demand, set pricing strategies, and employ various tactics to maximize revenue while delivering exceptional guest experiences through hands-on training, case studies, and real-world examples. The curriculum covers a wide range of hotel revenue management topics, such as forecasting demand, setting prices, managing inventory, and implementing revenue management tactics.

Who Should Attend

  • Individuals looking to start a career in a hospitality-related field
  • Professionals in hospitality responsible for revenue generation
  • Managers and senior-level executives in the hospitality industry

Introduction to Hotel Revenue Management

  • Defining revenue management
  • Benefits of effective revenue management
  • The role of revenue managers

Market Analysis and Demand Forecasting

  • Market segmentation
  • Demand forecasting techniques
  • Competitive benchmarking
  • Seasonality and trend analysis

Pricing Strategies

  • Pricing fundamentals
  • Cost-based vs. value-based pricing
  • Dynamic pricing and yield management
  • Rate parity and rate fences

Distribution Channels

  • Direct vs. indirect distribution
  • Online travel agencies (OTAs)
  • Global distribution systems (GDS)
  • Mobile bookings and emerging distribution trends

Inventory Management

  • Managing room allocations
  • Length-of-stay controls
  • Overbooking strategies
  • Displacement analysis

Revenue Management Tactics

  • Different revenue management tactics, such as overbooking, discounts, and promotions
  • How to use revenue management tactics to maximize revenue

Revenue Management Planning and Evaluation

  • Revenue management systems (RMS)
  • Customer relationship management (CRM)
  • Data analytics and big data in revenue management
  • Forecasting models and tools

Branding and Service Standards

  • Aligning pricing strategies with brand values
  • Service excellence and revenue management
  • Building guest loyalty through pricing

Group and Event Pricing

  • Group pricing strategies
  • Meeting and event pricing
  • Group displacement analysis
  • Negotiating contracts and agreements

Ethical Considerations

  • Price discrimination and fairness
  • Rate parity and parity issues
  • Legal and ethical aspects of revenue management
  • Compliance and best practices

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, the University of Lagos, Lagos Business School, and the University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics, and other business-related programs.

Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Hotel Revenue Management Course Fees & Dates for Upcoming Classroom & Virtual Online In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Hotel Revenue Management Programme
    Course Objective: The Programme’s focus is on revenue generation and management for hotels.
    Weekday Date: Contact Us
    Weekend Date: Contact Us
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us
    Weekend Date: Contact Us
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Is Ranked Amongst the Best Business Institute In Nigeria

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

    All You Need to Know About Hotel Revenue Management Course

    What Is Hotel Revenue Management?

    Hotel revenue management is the strategic process of optimizing a hotel’s financial performance by effectively managing the various aspects of revenue generation such as room rates, inventory, and distribution channels. It involves analyzing market demand, setting prices, and implementing strategies to maximize revenue.

    Why Is It Important To The Hospitality Industry?

    Revenue management is crucial in the hospitality industry because it helps hotels achieve their financial goals while maintaining competitiveness and ensuring guest satisfaction.