Category:

Hospitality & Restaurant Courses, Finance & Administration Courses

Description
Curriculum

Hotel Revenue Management

Hotel Revenue Management Course Overview

Hotel Revenue Management Course is a comprehensive guide to effectively manage a hotel’s revenue and optimize its financial performance. In this course, participants will learn how to analyze market demand, set pricing strategies, and employ various tactics to maximize revenue while delivering exceptional guest experiences through hands-on training, case studies, and real-world examples. The curriculum covers a wide range of hotel revenue management topics, such as forecasting demand, setting prices, managing inventory, and implementing revenue management tactics.

Who Should Attend

Individuals looking to start a career in a hospitality-related field
Professionals in hospitality responsible for revenue generation
Managers and senior-level executives in the hospitality industry

Programme Outline

Introduction to Hotel Revenue Management

Defining revenue management
Benefits of effective revenue management
The role of revenue managers

Market Analysis and Demand Forecasting

Market segmentation
Demand forecasting techniques
Competitive benchmarking
Seasonality and trend analysis

Pricing Strategies

Pricing fundamentals
Cost-based vs. value-based pricing
Dynamic pricing and yield management
Rate parity and rate fences

Distribution Channels

Direct vs. indirect distribution
Online travel agencies (OTAs)
Global distribution systems (GDS)
Mobile bookings and emerging distribution trends

Inventory Management

Managing room allocations
Length-of-stay controls
Overbooking strategies
Displacement analysis

Revenue Management Tactics

Different revenue management tactics, such as overbooking, discounts, and promotions
How to use revenue management tactics to maximize revenue

Revenue Management Planning and Evaluation

Revenue management systems (RMS)
Customer relationship management (CRM)
Data analytics and big data in revenue management
Forecasting models and tools

Branding and Service Standards

Aligning pricing strategies with brand values
Service excellence and revenue management
Building guest loyalty through pricing

Group and Event Pricing

Group pricing strategies
Meeting and event pricing
Group displacement analysis
Negotiating contracts and agreements

Ethical Considerations

Price discrimination and fairness
Rate parity and parity issues
Legal and ethical aspects of revenue management
Compliance and best practices

Facilitators

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, the University of Lagos, Lagos Business School, and the University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics, and other business-related programs.

Enrollment Criteria

Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

Start a chat with the online course adviser or complete the application form
Application will be reviewed by programme committee
Application acceptance will be communicated by programme committee
Pay the programme fee after receiving acceptance from the committee
Check your mail for programme schedule and payment confirmation

Enroll Now

Amount Paid

Payment Date (MM/DD/YY)

Preferred Training Location

Course of Interest

Preferred Training Batch

Plan

Participant’s Experience

What is included in the Course Programme Pack

Practice Manual & Textbook
Participants workbook & Exercises
Templates for professional practice
Local & international case studies
Recognized Certification of Completion
Branded Personalized programme pack & stationaries
Breakfast & Lunch
3 Star Accommodation (Optional – Available on Request)

Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

Hotel Revenue Management Course Fees & Dates for Upcoming Classroom & Virtual Online In 2024

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Hotel Revenue Management Programme
Course Objective:	The Programme’s focus is on revenue generation and management for hotels.

Classroom
Weekday Date:	Contact Us
Weekend Date:	Contact Us
Location:	122a Obadina Street, Omole Phase 1 Ikeja Lagos

Virtual Class	Fee: ₦100,000 \| $160
Weekday Date:	Contact Us
Weekend Date:	Contact Us
Location:	Microsoft Teams \| Zoom

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

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Why Piston & Fusion Is Ranked Amongst the Best Business Institute In Nigeria

We have trained 6000+ professionals
We have over 10 years industry experience
Our facilitators are experienced and certified
We offer post training career advice and support

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All You Need to Know About Hotel Revenue Management Course

What Is Hotel Revenue Management?

Hotel revenue management is the strategic process of optimizing a hotel’s financial performance by effectively managing the various aspects of revenue generation such as room rates, inventory, and distribution channels. It involves analyzing market demand, setting prices, and implementing strategies to maximize revenue.

Why Is It Important To The Hospitality Industry?

Revenue management is crucial in the hospitality industry because it helps hotels achieve their financial goals while maintaining competitiveness and ensuring guest satisfaction.