Event Managment: Strategy, Types and Customer Service

Event Managment: Strategy, Types and Customer Service Course Overview

Event Management is a dynamic field that involves planning, organizing, and executing various types of events, from conferences and meetings to weddings and concerts. The Event Management Course is designed to provide participants with a deeper understanding of the principles, strategies and techniques involved in planning, organizing, and executing successful events. This course covers the strategic aspects of event management, encompassing a wide range of topics to equip students with the knowledge and skills required to create and manage events effectively.

Who Should Attend

  • Individuals in Event Management
  • Job-seekers looking to start a career in organising and managing events
  • Managers and senior-level executives in the hospitality industry

Introduction to Event Management

  • Definition and scope of event management
  • Historical perspective and evolution of the industry
  • Key roles and responsibilities of event managers

Types of Events

  • Corporate events (meetings, conferences, seminars)
  • Social events (weddings, parties, festivals)
  • Entertainment events (concerts, sports events)
  • Non-profit and charity events
  • Trade shows and exhibitions

Event Planning and Strategy

  • Setting event objectives and goals
  • Budgeting and financial management
  • Venue selection and logistics
  • Risk management and contingency planning

Marketing and Promotion

  • Event marketing strategies
  • Sponsorship and partnerships
  • Ticketing and registration
  • Promotion through digital channels

Customer Service and Guest Experience

  • Understanding the customer journey
  • Managing customer expectations
  • Crisis management and customer complaints
  • Post-event follow-up and feedback

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, the University of Lagos, Lagos Business School, and the University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics, and other business-related programs.

Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Event Management Course Fees & Dates for Upcoming Classroom & Virtual Online In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Event Management Programme
    Course Objective: The Programme’s focus is to help participants develop strategies for events and execute accordingly
    Weekday Date: Contact Us
    Weekend Date: Contact Us
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us
    Weekend Date: Contact Us
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Is Ranked Amongst the Best Business Institute In Nigeria

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

    All You Need to Know About Event Management Course

    What is Event Management?

    Event management is the process of planning and executing public and private events for personal or corporate purposes. These events come in varieties, they could be business conventions, festivals, training seminars, conferences, ceremonies, parties, and others.

    What Is The Role of Event Management?

    Event managers are responsible for planning and organizing events. They ensure that every part of an event, from the workers to vendors and entertainment, is meticulously planned and executed.