Digital Sales: Leads Generation and Closing

Digital Sales: Leads Generation and Closing Course Overview

The Digital Sales: Leads Generation and Closing Course is designed to help sales managers and representatives leverage digital channels to generate leads, build relationships, and close sales. This is a hands-on training session that would feature lots of group discussions, case studies, and real-world examples. At the end of the training, participants learn how to leverage digital marketing channels, optimize sales funnels, build relationships with online prospects, and close deals in the digital space.

Who Should Attend

  • Sales managers and sales representatives
  • Working professionals seeking to change career, job, or industry to sales related field
  • Individuals who meet the requirements and intend on starting a career in sales
  • Mid to senior-level executives in any sector

Introduction to Digital Sales

  • Understanding the impact of digital transformation on sales processes
  • Overview of digital sales channels and their benefits
  • Key trends and emerging technologies shaping the digital sales landscape

Digital Sales Fundamentals

  • Identifying and understanding the target audience in the digital space
  • Creating buyer personas and mapping customer journeys
  • Developing an effective digital sales strategy and setting objectives

Digital Marketing for Sales Professionals

  • Overview of digital marketing channels (SEO, SEM, social media, email marketing)
  • Integrating digital marketing tactics to generate leads and support sales efforts
  • Aligning marketing and sales activities for maximum impact

Building an Effective Online Presence

  • Optimizing personal and professional digital profiles (LinkedIn, social media)
  • Establishing thought leadership through content creation and sharing
  • Leveraging online networks and communities to expand reach and influence

Prospecting and Lead Generation in the Digital Space

  • Techniques for identifying and qualifying online leads
  • Leveraging social selling to engage with prospects and build relationships
  • Utilizing automation tools and CRM systems to streamline prospecting processes

Digital Sales Funnels and Conversion Optimization

  • Designing and optimizing digital sales funnels for maximum conversions
  • Implementing lead nurturing strategies to move prospects through the sales funnel
  • Tracking and analyzing key performance indicators (KPIs) for continuous improvement

Effective Communication and Relationship Building Online

  • Strategies for effective communication in the digital sales environment
  • Building rapport and trust through personalized online interactions
  • Leveraging virtual meetings, webinars, and presentations to engage prospects and customers

Customer Retention and Relationship Management

  • Strategies for fostering long-term customer relationships in the digital space
  • Leveraging digital channels for post-sales support and upselling/cross-selling
  • Implementing customer success programs to drive customer loyalty and advocacy

Ethical and Legal Considerations in Digital Sales

  • Understanding privacy and data protection regulations in the digital sales context
  • Adhering to ethical standards and best practices in digital selling
  • Managing online reputation and handling potential challenges or controversies

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Digital Sales: Leads Generation and Closing Fees & Dates for  Upcoming Classroom Classes in 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills needed by sales professionals to leverage digital channels to generate leads and close sales.
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

    All You Need to Know About Digital Sales

    What is Digital Sales?

    Digital sales are sales generated by leveraging online platforms and digital channels. It involves the use of technology and digital platforms to reach potential customers, engage them, and ultimately make a sale.

    What Does a Digital Sales Person Do?

    A digital salesperson or representative is an individual in charge of generating revenue online for an organization. The primary objective of every digital salesperson is to generate leads online, engage potential customers, understand customer needs and pain points, and close sales.

    What is the Main Goal of Digital Sales Training?

    The need for proficient digital salespersons is increasingly in demand by organizations looking to thrive in this fast-paced digital age. Digital sales training aims at equipping salespersons with the skills and knowledge needed to leverage digital platforms to generate revenue. It involves learning how to engage customers online, optimize sales funnels, understand buyers’ needs, and close sales.

    How Do I Get into Digital Sales?

    In order to become a digital salesperson you would need to acquire the relevant digital sales skills through practice and training. You would also need to familiarize yourself with the various digital channels; how they work, and the algorithms, digital marketing, and then apply for a role as a digital salesperson in any organization.