Category:

Corporate Programmes, Professional Programmes, Sales Professionals Courses

Description
Curriculum

Digital Sales: Leads Generation and Closing

Digital Sales: Leads Generation and Closing Course Overview

The Digital Sales: Leads Generation and Closing Course is designed to help sales managers and representatives leverage digital channels to generate leads, build relationships, and close sales. This is a hands-on training session that would feature lots of group discussions, case studies, and real-world examples. At the end of the training, participants learn how to leverage digital marketing channels, optimize sales funnels, build relationships with online prospects, and close deals in the digital space.

Who Should Attend

Sales managers and sales representatives
Working professionals seeking to change career, job, or industry to sales related field
Individuals who meet the requirements and intend on starting a career in sales
Mid to senior-level executives in any sector

Programme Outline

Introduction to Digital Sales

Understanding the impact of digital transformation on sales processes
Overview of digital sales channels and their benefits
Key trends and emerging technologies shaping the digital sales landscape

Digital Sales Fundamentals

Identifying and understanding the target audience in the digital space
Creating buyer personas and mapping customer journeys
Developing an effective digital sales strategy and setting objectives

Digital Marketing for Sales Professionals

Overview of digital marketing channels (SEO, SEM, social media, email marketing)
Integrating digital marketing tactics to generate leads and support sales efforts
Aligning marketing and sales activities for maximum impact

Building an Effective Online Presence

Optimizing personal and professional digital profiles (LinkedIn, social media)
Establishing thought leadership through content creation and sharing
Leveraging online networks and communities to expand reach and influence

Prospecting and Lead Generation in the Digital Space

Techniques for identifying and qualifying online leads
Leveraging social selling to engage with prospects and build relationships
Utilizing automation tools and CRM systems to streamline prospecting processes

Digital Sales Funnels and Conversion Optimization

Designing and optimizing digital sales funnels for maximum conversions
Implementing lead nurturing strategies to move prospects through the sales funnel
Tracking and analyzing key performance indicators (KPIs) for continuous improvement

Effective Communication and Relationship Building Online

Strategies for effective communication in the digital sales environment
Building rapport and trust through personalized online interactions
Leveraging virtual meetings, webinars, and presentations to engage prospects and customers

Customer Retention and Relationship Management

Strategies for fostering long-term customer relationships in the digital space
Leveraging digital channels for post-sales support and upselling/cross-selling
Implementing customer success programs to drive customer loyalty and advocacy

Ethical and Legal Considerations in Digital Sales

Understanding privacy and data protection regulations in the digital sales context
Adhering to ethical standards and best practices in digital selling
Managing online reputation and handling potential challenges or controversies

Facilitators

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Enrollment Criteria

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

Start a chat with the online course adviser or complete the application form
Application will be reviewed by programme committee
Application acceptance will be communicated by programme committee
Pay the programme fee after receiving acceptance from the committee
Check your mail for programme schedule and payment confirmation

Enroll Now

Amount Paid

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Preferred Training Location

Course of Interest

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Plan

Participant’s Experience

What is included in the Course Programme Pack

Practice Manual & Textbook
Participants workbook & Exercises
Templates for professional practice
Local & international case studies
Recognized Certification of Completion
Branded Personalized programme pack & stationaries
Breakfast & Lunch
3 Star Accommodation (Optional – Available on Request)

Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

Digital Sales: Leads Generation and Closing Fees & Dates for Upcoming Classroom Classes in 2024

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Programme Information

Course Objective:	The Programme focus is to impart the skills needed by sales professionals to leverage digital channels to generate leads and close sales.
Classroom
Weekday Date:	Contact Us For Next Schedule
Weekend Date:	Contact Us For Next Schedule
Location:	122a Obadina Street, Omole Phase 1 Ikeja Lagos

Virtual Class
Weekday Date:	Contact Us For Next Schedule
Weekend Date:	Contact Us For Next Schedule
Location:	Microsoft Teams \| Zoom

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

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Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

We have trained 6000+ professionals
We have over 10 years industry experience
Our facilitators are experienced and certified
We offer post training career advice and support

People who enrolled for this course, also enrolled for the following courses

Key Account Management	B2B Sales & Business Development
Building Relationship For Sales	Strategies For Prospecting And Lead Generation

All You Need to Know About Digital Sales

What is Digital Sales?

Digital sales are sales generated by leveraging online platforms and digital channels. It involves the use of technology and digital platforms to reach potential customers, engage them, and ultimately make a sale.

What Does a Digital Sales Person Do?

A digital salesperson or representative is an individual in charge of generating revenue online for an organization. The primary objective of every digital salesperson is to generate leads online, engage potential customers, understand customer needs and pain points, and close sales.

What is the Main Goal of Digital Sales Training?

The need for proficient digital salespersons is increasingly in demand by organizations looking to thrive in this fast-paced digital age. Digital sales training aims at equipping salespersons with the skills and knowledge needed to leverage digital platforms to generate revenue. It involves learning how to engage customers online, optimize sales funnels, understand buyers’ needs, and close sales.

How Do I Get into Digital Sales?

In order to become a digital salesperson you would need to acquire the relevant digital sales skills through practice and training. You would also need to familiarize yourself with the various digital channels; how they work, and the algorithms, digital marketing, and then apply for a role as a digital salesperson in any organization.