Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing

Digital Marketing for Fashion Brands Course Overview

The Digital Marketing for fashion brands course has been designed for professionals who work in the fashion industry or own a fashion brand. The course will equip participants with the strategy and tools for promoting their fashion brands, increasing sales, customers and revenue. At the end of the course participants will be able to develop and implement Digital Marketing plans for Social Media, Search Engines, Email Engagement and Create their own Online Store. The course will cover review of successful fashion brands and expose participants to strategies employed by Nigerian and International brands. On completion of the course participants who meet the assessment requirements will be awarded a certification that confers the status as a professional strategist in Fashion Digital Marketing.

Who Should Attend

  • Fashion brand owners chief executive officers, founders, and other executives
  • Professionals working in the fashion industry who are responsible for marketing
  • Digital marketing expert seeking to become experts in fashion marketing
  • Individuals who aspire to get jobs in digital marketing roles

Digital Marketing Strategy for Fashion Brand Marketing

  • Introduction to Digital Marketing
  • Marketing Mix
  • Segmentation, Targeting, and Positioning

Digital Marketing Planning for Fashion Brands

  • Digital Marketing Models for fashion industry
  • Integrated Marketing Communications Plan
  • Tactical and Media Plan

Digital Marketing Tools for Fashion Brands

  • Search Engine Marketing and Search Engine Optimization for the fashion industry
  • Email Marketing planning and campaign implementation
  • Display Ads with Videos, Banners, and Mobile Ads
  • Social Media Marketing for content marketing and paid campaigns
  • Analytics for campaign optimization and decision making
  • Online presence management (Website, Ecommerce & Landing Pages)

Digital Marketing Implementation & Control

  • Project brief review for your participant’s fashion
  • Project template review and Project kick-off
  • Mentor assignment and project supervision

Digital Marketing Best Practices for Fashion Brands & Industry

  • Case reviews
  • End of programme examination

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. Trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation


    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch – Buffet Menu
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Digital Marketing for Fashion Brands Course Fees & Dates for  Upcoming Classroom Classes In 2022

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills to manage digital marketing processes and use of digital marketing tools
    Classroom Fee: ₦130,000
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: 20th June – 24th June 2022 | 5 Days: Mon – Fri | 9am – 3pm
    Weekend Date: Contact Us For Next Schedule
    Location: Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support
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    Enrolled: 184 students
    Duration: 4 Days
    Level: Intermediate

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    Working hours

    Monday 9:30 am - 6.00 pm
    Tuesday 9:30 am - 6.00 pm
    Wednesday 9:30 am - 6.00 pm
    Thursday 9:30 am - 6.00 pm
    Friday 9:30 am - 5.00 pm
    Saturday Closed
    Sunday Closed