Customer Insights and Analytics Course

Customer Insights and Analytics Course Overview

Business today is all about data. The ability to gather, analyze and interpret customer data is vital to improving customer experience and developing marketing strategies. The Customer Insights and Analytics Course is designed to provide marketing experts, sales managers, and customer representatives with the necessary skills and knowledge to effectively analyze and interpret customer insights to uncover clues on consumer behavior patterns, and market trends. The delivery of the course would be a hands-on, practical session with lots of group discussions, case studies, and real-world examples. At the end of the training, participants will learn how to utilize customer data to gain valuable insights which can be used to develop marketing strategies, enhance customer experience, and generate sales

Who Should Attend

  • Marketing experts, sales and customer representatives
  • Working professionals seeking to change career, job, or industry to a marketing and sales-related field
  • Individuals who meet the requirements and intend on becoming marketing and sales experts
  • Mid to senior-level executives in any sector

Introduction to Customer Insights and Analytics

  • Importance and benefits of customer data analysis
  • Role of customer insights in decision-making

Customer Data Collection and Management

  • Sources of customer data
  • Data collection methods and tools
  • Data quality management

Exploratory Data Analysis for Customer Insights

  • Descriptive statistics
  • Data visualization techniques
  • Identifying patterns and trends

Customer Segmentation

  • Introduction to customer segmentation
  • Segmentation criteria and variables
  • Clustering techniques for segmentation

Customer Satisfaction and Loyalty Measurement

  • Surveys and feedback analysis
  • Net Promoter Score (NPS) and customer satisfaction metrics
  • Customer loyalty measurement and analysis

Customer Lifetime Value

  • Understanding CLV and its significance
  • Calculation methods for CLV
  • Applications of CLV in marketing strategies

Predictive Modeling for Customer Analytics

  • Introduction to predictive modeling
  • Regression analysis and predictive techniques
  • Forecasting customer behavior

Applying Customer Insights in Marketing Strategies

  • Personalization and targeting strategies
  • Campaign optimization using customer insights
  • Customer journey mapping

Ethics and Privacy in Customer Data Analytics

  • Ethical considerations in data collection and analysis
  • Privacy regulations and compliance
  • Data security and protection

Adeola Badmus 

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Customer Insights and Analytics Course Fees & Dates for  Upcoming Classroom & Virtual Online In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information
    Course Objective: The Programme focus is to provide insight into analyzing customer data, behaviours and patterns to make informed decisions on marketing strategies and improving customer experience.
    Weekday Date: Contact us for next schedule
    Weekend Date: Contact us for next schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact us for next schedule
    Weekend Date: Contact us for next schedule
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support