Category:

Corporate Programmes, Professional Programmes, Marketing & Branding Courses

Description
Curriculum

Customer Insights and Analytics Course

Customer Insights and Analytics Course Overview

Business today is all about data. The ability to gather, analyze and interpret customer data is vital to improving customer experience and developing marketing strategies. The Customer Insights and Analytics Course is designed to provide marketing experts, sales managers, and customer representatives with the necessary skills and knowledge to effectively analyze and interpret customer insights to uncover clues on consumer behavior patterns, and market trends. The delivery of the course would be a hands-on, practical session with lots of group discussions, case studies, and real-world examples. At the end of the training, participants will learn how to utilize customer data to gain valuable insights which can be used to develop marketing strategies, enhance customer experience, and generate sales

Who Should Attend

Marketing experts, sales and customer representatives
Working professionals seeking to change career, job, or industry to a marketing and sales-related field
Individuals who meet the requirements and intend on becoming marketing and sales experts
Mid to senior-level executives in any sector

Programme Outline

Introduction to Customer Insights and Analytics

Importance and benefits of customer data analysis
Role of customer insights in decision-making

Customer Data Collection and Management

Sources of customer data
Data collection methods and tools
Data quality management

Exploratory Data Analysis for Customer Insights

Descriptive statistics
Data visualization techniques
Identifying patterns and trends

Customer Segmentation

Introduction to customer segmentation
Segmentation criteria and variables
Clustering techniques for segmentation

Customer Satisfaction and Loyalty Measurement

Surveys and feedback analysis
Net Promoter Score (NPS) and customer satisfaction metrics
Customer loyalty measurement and analysis

Customer Lifetime Value

Understanding CLV and its significance
Calculation methods for CLV
Applications of CLV in marketing strategies

Predictive Modeling for Customer Analytics

Introduction to predictive modeling
Regression analysis and predictive techniques
Forecasting customer behavior

Applying Customer Insights in Marketing Strategies

Personalization and targeting strategies
Campaign optimization using customer insights
Customer journey mapping

Ethics and Privacy in Customer Data Analytics

Ethical considerations in data collection and analysis
Privacy regulations and compliance
Data security and protection

Facilitators

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Enrollment Criteria

Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

Start a chat with the online course adviser or complete the application form
Application will be reviewed by programme committee
Application acceptance will be communicated by programme committee
Pay the programme fee after receiving acceptance from the committee
Check your mail for programme schedule and payment confirmation

Enroll Now

Amount Paid

Payment Date (MM/DD/YY)

Preferred Training Location

Course of Interest

Preferred Training Batch

Plan

Participant’s Experience

What is included in the Course Programme Pack

Practice Manual & Textbook
Participants workbook & Exercises
Templates for professional practice
Local & international case studies
Recognized Certification of Completion
Branded Personalized programme pack & stationaries
Breakfast & Lunch
3 Star Accommodation (Optional – Available on Request)

Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

Customer Insights and Analytics Course Fees & Dates for Upcoming Classroom & Virtual Online In 2024

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Programme Information
Course Objective:	The Programme focus is to provide insight into analyzing customer data, behaviours and patterns to make informed decisions on marketing strategies and improving customer experience.

Classroom
Weekday Date:	Contact us for next schedule
Weekend Date:	Contact us for next schedule
Location:	122a Obadina Street, Omole Phase 1 Ikeja Lagos

Virtual Class	Fee: ₦100,000 \| $160
Weekday Date:	Contact us for next schedule
Weekend Date:	Contact us for next schedule
Location:	Microsoft Teams \| Zoom

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

REQUEST A PROPOSAL

REQUEST NEXT SCHEDULE

Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

We have trained 6000+ professionals
We have over 10 years industry experience
Our facilitators are experienced and certified
We offer post training career advice and support

People who enrolled for this course, also enrolled for the following courses

Digital Marketing Strategy & Planning	Branding Strategy & Positioning
Conducting Marketing Research	Marketing Communications Strategy & Planning