Branding Strategy & Positioning: Eliminating the Competition

Branding Strategy & Positioning Course Overview

Corporate brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. The Corporate Branding course will get you started on the road to creating a perfect brand.

Who Should Attend

  • Mid- to senior-level executives who manage marketing and branding activities in diverse sectors
  • Working professionals seeking to change career, job or industry to brand management
  • Individuals who meets the programme requirements and intend on becoming brand management expert
  • Entrepreneurs & CEO’s who wants to develop their brand

Identifying Market Segments and Targets

  • Bases for Segmenting Consumer Markets
  • Bases for Segmenting Business Markets
  • Market Targeting
  • Effective Segmentation Criteria
  • Case Study Review

Positioning The Brand, Product & Services

  • Developing a Brand Positioning
  • Choosing a Competitive Frame of Reference
  • Establishing a Brand Positioning
  • Alternative Approaches to Positioning
  • Case Study Review

Creating Brand Equity

  • Defining Brand Equity
  • Building Brand Equity
  • Measuring Brand Equity
  • Devising a Branding Strategy
  • Customer Equity
  • Case Study Review

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch – Buffet Menu
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Branding Strategy & Positioning Course Fees & Dates for  Upcoming Classroom & Virtual Online In 2022

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information

    Course Objective: The Programme focus is to impart the skills to manage corporate branding processes and the use of corporate branding tools
    Classroom Fee: ₦160,000
    Weekday Date: 19th July – 22nd July 2022 | 4 Days: Tue – Fri | 9am – 4pm
    Weekend Date: Contact Us For Next Schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact Us For Next Schedule
    Weekend Date: Contact Us For Next Schedule
    Location: Microsoft Teams | Zoom

    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support


    Companies we have trained





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    Enrolled: 197 students
    Duration: 3 Days
    Level: Intermediate


    Working hours

    Monday 9:30 am - 6.00 pm
    Tuesday 9:30 am - 6.00 pm
    Wednesday 9:30 am - 6.00 pm
    Thursday 9:30 am - 6.00 pm
    Friday 9:30 am - 5.00 pm
    Saturday Closed
    Sunday Closed