Certificate in Digital Marketing

Certificate In Digital Marketing Course Overview

Our Certificate in Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn digital marketing. It is also one of the most valuable skills in the market today.

Certificate In Digital Marketing Course Outline

  • Introduction to Digital Marketing
  • Understanding Search Engines Optimization
  • Email Marketing and Email Promotion
  • Digital Display Advertising
  • Social Media Marketing
  • Digital Marketing Campaign Strategy & Planning
  • Web Analytics

Who Should Attend

  • Everyone working in a supervisory position
  • Marketing Executives
  • Managers
  • Senior Management
  • IT Managers
  • Business owners
  • Graduates
  • Anyone looking to pursue a career in digital marketing
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization

Certificate in Digital Marketing Location, Dates & Fees

Piston and Fusion offer the Digital Marketing Certification Course in Lagos Nigeria. For inquiries or more information on dates and fees for each location, click on the calendar/fee tab or chat with us.

LAGOS – FEE: ₦ 69,000
Weekday: 17th – 20th November | 4 Days | Tue – Fri | 10am – 4pm
Weekend: N/A

Lagos Venue: 122a Obadina Street, Omole Phase 1 Ikeja Lagos

ABUJA – FEE: ₦ 69,000
Weekday: Contact Us
Weekend: Contact Us

Abuja Venue: 27B Limpopo Street, Maitama, Abuja.

Port Harcourt – FEE: ₦ 69,000
Contact Us
Contact Us

PH Venue: Oceanville Estate, 55 King Perekule Street GRA Phase II, PH

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Introduction to Digital Marketing

1
What is Digital Marketing?
2
Digital Marketing Vs. Traditional Marketing
3
Trends, Stats & Opportunities
4
Introduction to Digital Marketing Tools & Techniques

Digital marketing Campaign planning & strategy

1
Planning Online Business Strategy
2
Market Segmentation, Targeting
3
Selected Market, Product Positioning
4
Marketing Model & Stages
5
Introduction to Websites

Search Engines

1
Introduction to Search Engines
2
Search Engine Optimization
3
Search Engine Marketing

Display Advertising

1
Responsive Ads
2
Image Ads
3
Video Ads

Email Marketing

1
Email Marketing Basics
2
Email Marketing Options
3
Crafting Marketing Emails
4
Managing Email Campaigns
5
Measuring Results

Social Media Marketing

1
Social Media Basics
2
Social Media Sites
3
Setting Goals for Social Media
4
Getting on Social Media
5
Setting up Campaigns Facebook, Instagram & LinkedIn

Content Marketing

1
Introduction to content marketing
2
Content marketing – audience segmentation
3
Choosing content format
4
Writing for online audience
5
Promote your content
6
Measuring results

Analytics

1
What is web analytics
2
Tracking goals with web analytics
3
Web analytics and organic search
4
Web analytics and SEM
5
Breaking down data for insight
• You will be issued a certificate of completion after the training.
• Yes, it is a certification course
• No, but you will have an assessment after the training.
• Professionals within this field can expect to enjoy a progressive and fulfilling career
• This course is suitable for; • Young graduates who want to launch their careers • Anyone in any industry at any level. • Professionals, Managers, Administrative Managers and officers who want to become experts in their profession. • Business owners who want to maximize business
• Some of the benefits of this course includes; • The course is suitable for any industry • It gives you the skills required to solve supply chain problems. • Learn how to properly organize conferences, seminars and company events. • It increases your earning potentials • Learn how to align supply chain strategy with business strategy
• Yes, you can get a discount, kindly speak with any of our client’s executives
• Yes, you can pay the fees in two installments.
• The training fee is N69,000.
Introduction to Digital Marketing Understanding Search Engines Optimization Email Marketing and Email Promotion Digital Display Advertising Social Media Marketing Digital Marketing Campaign Strategy & Planning Web Analytics
• What we have available is the classroom training.
• The weekend course is 2 weekends in Lagos (2 Saturday and 2 Sunday ) and Four weekends in Abuja and Port Harcourt (4 Saturday) Weekday course is 4 days.
• There is no prerequisite for taking this course.
• Our training venues are in Lagos, Port Harcourt and Abuja.

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Enrolled: 256 students
Duration: 4 Days
Lectures: 36
Level: Intermediate

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed