Analyzing Consumer & Business Markets
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Course sections
Section 1
What Influences Consumer Behaviour
Section 2
Key Psychological Processes
Section 3
The Buying Decision Process: The Five Stage Model
Section 4
Behavioural Decision Theory and Behavioural Economics
Section 5
What Is Organizational Buying
Section 6
Participants In The Business Buying Process
Section 7
The Purchasing/Procurement Process
Section 8
Stages In The Buying Process
Section 9
Developing Effective Business-To-Business Marketing Programs
Section 10
Managing Business To Business-To-Business Customer Relationship
Section 11
Institutional and Government Market
Section 12
Section
Section 13
Section
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