Analyzing Consumer & Business Markets
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Analyzing Consumer & Business Market be a challenge to Marketers. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each target consumer. Business organizations do not only sell; they also buy vast quantities of raw materials, manufactured components, plant and equipment, supplies, and business services. The Analyzing Consumer and Business Market course will equip participants with the skills for conducting in depth analysis for consumer and business buying behavior.
What Is The Analyzing Consumer & Business Markets Course Syllabus?
The course syllabus covers the following knowledge areas;
- What Influences Consumer Behaviour
- Key Psychological Processes
- The Buying Decision Process: The Five Stage Model
- Behavioural Decision Theory and Behavioural Economics
- What Is Organizational Buying
- Participants In The Business Buying Process
- The Purchasing/Procurement Process
- Stages In The Buying Process
- Developing Effective Business-To-Business Marketing Programs
- Managing Business To Business-To-Business Customer Relationship
- Institutional and Government Market
What Training Materials/Resources Do I Need For The Course?
The following training materials and resources will be needed for the course, but it will be provided by Piston & Fusion;
- Student manuals
- Training slides
- Stationary
- Tea & lunch
How Do I Become an Expert at Analyzing Consumer & Business Markets?
- Start a chat with our online career adviser to determine the course suitability for your career
- Enroll for the course and attend the upcoming training for your preferred location
- Develop a new CV and update your profile with the new skills you have acquired from the course
- Prospect employment opportunities for Business Professionals
Anthony Ani
“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”
Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited
"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "
Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada
"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."
Uju Edinbus | Perform Group (Goal.com)
"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."
Mojisola Mosuro PMP | ExxonMobil
“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”
How Much & How Long Is The Analyzing Consumer & Business Markets Course?
Piston and Fusion offer the Course in Lagos Nigeria. For information on dates and fees for each location click on the calendar/fee tab or chat with us.
| LAGOS – FEE: ₦ 130,000 |
| Weekday: Contact us for Next Schedule |
| Weekend: Contact us for Next Schedule |
Lagos Venue: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
| ABUJA – FEE: ₦ 130,000 |
| Weekday: Contact Us |
| Weekend: Contact Us |
Abuja Venue: 27B Limpopo Street, Maitama, Abuja.
| Port Harcourt – FEE: ₦ 130,000 |
| Contact Us |
| Contact Us |
PH Venue: Oceanville Estate, 55 King Perekule Street GRA Phase II, PH
Why Is Piston & Fusion Ranked the Best Training Institute In Nigeria?
- We have trained 6000+ professionals
- We have over 10 years industry experience
- Our facilitators are experienced and certified
- We offer post training career advice and support
People who enrolled for this course, also enrolled for the following courses
| Marketing Segmentation, Targeting & Positioning | Marketing Communication & Strategy |
| Product Design & Development | Corporate Branding – Creating & Managing Brands |
What Influences Consumer Behaviour
Key Psychological Processes
The Buying Decision Process: The Five Stage Model
Behavioural Decision Theory and Behavioural Economics
What Is Organizational Buying
Participants In The Business Buying Process
The Purchasing/Procurement Process
Stages In The Buying Process
Developing Effective Business-To-Business Marketing Programs
Managing Business To Business-To-Business Customer Relationship
Institutional and Government Market
Section
Section
Partners
Companies we have trained
Enrolled:
902 students
Duration:
2 Days
Level:
Beginner
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