Analyzing Consumer & Business Markets

Analyzing Consumer & Business Markets Course Overview

Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each target consumer. Business organizations do not only sell; they also buy vast quantities of raw materials, manufactured components, plant and equipment, supplies, and business services. The Analyzing Consumer and Business Market course will equip participants with the skills for conducting in depth analysis for consumer and business buying behavior.

What Is The Marketing Segmentation, Targeting & Positioning Course Syllabus?

The course syllabus covers the following knowledge areas;

  • Bases for Segmenting Consumer Markets
  • How Should Business Markets Be Segmented
  • Market Targeting
  • Effective Segmentation Criteria
  • Developing a Brand Positioning
  • Choosing a Competitive Frame of Reference
  • Establishing a Brand Positioning
  • Alternative Approaches to Positioning
  • Positioning and Branding for A Small Business

What Training Materials/Resources Do I Need For The Course?

The following training materials and resources will be needed for the course, but it will be provided by Piston & Fusion;

  • Student manuals
  • Training slides
  • Stationary
  • Tea & lunch

How Do I Become an Expert at Analyzing Consumer & Business Markets?

  1. Start a chat with our online career adviser to determine the course suitability for your career
  2. Enroll for the course and attend the upcoming training for your preferred location
  3. Develop a new CV and update your profile with the new skills you have acquired from the course
  4. Prospect employment opportunities for Business Professionals

How Much & How Long Is  The Analyzing Consumer & Business Markets Course?

Piston and Fusion offer the Course in Lagos Nigeria. For information on dates and fees for each location click on the calendar/fee tab or chat with us.

LAGOS – FEE: ₦ 69,000
Weekday: 18th – 19th May | 2 Days | Mon – Tue | 9am – 5pm
Weekend: Contact Us

Lagos Venue: 122a Obadina Street, Omole Phase 1 Ikeja Lagos

ABUJA – FEE: ₦ 69,000
Weekday: Contact Us
Weekend: Contact Us

Abuja Venue: 27B Limpopo Street, Maitama, Abuja.

Port Harcourt – FEE: ₦ 69,000
Contact Us
Contact Us

PH Venue: Oceanville Estate, 55 King Perekule Street GRA Phase II, PH

Why Is Piston & Fusion Ranked the Best Training Institute In Nigeria?

  • We have trained 6000+ professionals
  • We have over 10 years industry experience
  • Our facilitators are experienced and certified
  • We offer post training career advice and support

What Influences Consumer Behaviour

Key Psychological Processes

The Buying Decision Process: The Five Stage Model

Behavioural Decision Theory and Behavioural Economics

What Is Organizational Buying

Participants In The Business Buying Process

The Purchasing/Procurement Process

Stages In The Buying Process

Developing Effective Business-To-Business Marketing Programs

Managing Business To Business-To-Business Customer Relationship

Institutional and Government Market

No announcements at this moment.

Be the first to add a review.

Please, login to leave a review


Companies we have trained





Add to Wishlist
Enrolled: 102 students
Duration: 2 Days
Lectures: 0
Level: Beginner


Working hours

Monday9:30 am - 6.00 pm
Tuesday9:30 am - 6.00 pm
Wednesday9:30 am - 6.00 pm
Thursday9:30 am - 6.00 pm
Friday9:30 am - 5.00 pm