The Digital Sales: Leads Generation and Closing Course is designed to help sales managers and representatives leverage digital channels to generate leads, build relationships, and close sales. This is a hands-on training session that would feature lots of group discussions, case studies, and real-world examples. At the end of the training, participants learn how to leverage digital marketing channels, optimize sales funnels, build relationships with online prospects, and close deals in the digital space.
Understand the impact of digital transformation on sales processes and how to leverage digital channels to generate leads, build relationships, and close sales.
Introduction to Digital Sales
Understanding the impact of digital transformation on sales processes
Overview of digital sales channels and their benefits
Key trends and emerging technologies shaping the digital sales landscape
Digital Sales Fundamentals
Identifying and understanding the target audience in the digital space
Creating buyer personas and mapping customer journeys
Developing an effective digital sales strategy and setting objectives
Digital Marketing for Sales Professionals
Overview of digital marketing channels (SEO, SEM, social media, email marketing)
Integrating digital marketing tactics to generate leads and support sales efforts
Aligning marketing and sales activities for maximum impact
Building an Effective Online Presence
Optimizing personal and professional digital profiles (LinkedIn, social media)
Establishing thought leadership through content creation and sharing
Leveraging online networks and communities to expand reach and influence
Prospecting and Lead Generation in the Digital Space
Techniques for identifying and qualifying online leads
Leveraging social selling to engage with prospects and build relationships
Utilizing automation tools and CRM systems to streamline prospecting processes
Digital Sales Funnels and Conversion Optimization
Designing and optimizing digital sales funnels for maximum conversions
Implementing lead nurturing strategies to move prospects through the sales funnel
Tracking and analyzing key performance indicators (KPIs) for continuous improvement
Effective Communication and Relationship Building Online
Strategies for effective communication in the digital sales environment
Building rapport and trust through personalized online interactions
Leveraging virtual meetings, webinars, and presentations to engage prospects and customers
Customer Retention and Relationship Management
Strategies for fostering long-term customer relationships in the digital space
Leveraging digital channels for post-sales support and upselling/cross-selling
Implementing customer success programs to drive customer loyalty and advocacy
Ethical and Legal Considerations in Digital Sales
Understanding privacy and data protection regulations in the digital sales context
Adhering to ethical standards and best practices in digital selling
Managing online reputation and handling potential challenges or controversies
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
29th Sep – 30th Sep, 2025
As of Mon Jun 16 2025
Mon & Tue
8:30am – 3:30pm
2 days
Contact Us
29th Sep – 30th Sep, 2025
As of Mon Jun 16 2025
Mon & Tue
8:30am – 3:30pm
2 days
Contact Us
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Virtual Only
-
-
-
-
-
-
Virtual Only
3 Months
-
-
-
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
-
Teabreak & Lunch
Souvenir
Notepad & Pen
-
-
Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=digital-sales-leads-generation-and-closingWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.