The Digital Marketing for fashion brands course has been designed for professionals who work in the fashion industry or own a fashion brand. The course will equip participants with the strategy and tools for promoting their fashion brands, increasing sales, customers and revenue. At the end of the course participants will be able to develop and implement Digital Marketing plans for Social Media, Search Engines, Email Engagement and Create their own Online Store. The course will cover review of successful fashion brands and expose participants to strategies employed by Nigerian and International brands. On completion of the course participants who meet the assessment requirements will be awarded a certification that confers the status as a professional strategist in Fashion Digital Marketing.
By the end of the course, participants will be able to:
Digital Marketing Strategy for Fashion Brand Marketing
Introduction to Digital Marketing
Marketing Mix
Segmentation, Targeting, and Positioning
Digital Marketing Planning for Fashion Brands
Digital Marketing Models for fashion industry
Integrated Marketing Communications Plan
Tactical and Media Plan
Digital Marketing Tools for Fashion Brands
Search Engine Marketing and Search Engine Optimization for the fashion industry
Email Marketing planning and campaign implementation
Display Ads with Videos, Banners, and Mobile Ads
Social Media Marketing for content marketing and paid campaigns
Analytics for campaign optimization and decision making
Online presence management (Website, Ecommerce & Landing Pages)
Digital Marketing Implementation & Control
Project brief review for your participant’s fashion
Project template review and Project kick-off
Mentor assignment and project supervision
Digital Marketing Best Practices for Fashion Brands & Industry
Case reviews
End of programme examination
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing training approach employs hands-on learning, which imparts the skills required for specific job roles.
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course identifies globally recognized certifications and then assists participants in obtaining them.
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course assists participants in securing a job through the development of a professional profile and job prospecting.
Lead Partner • Nigeria
Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;
Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.
Trainer • Nigeria
Biochemistry (B.Sc.);
Michael Iniobong is a marketing expert with a unique background in Biochemistry, leveraging his passion for strategy and influence to excel in the marketing world. He specializes in crafting winning brand strategies, content marketing, SEO, and social media, with a proven track record of driving business growth. Michael has successfully positioned brands like Simba/Luminous as leaders in their industries, exceeding sales targets, launching innovative campaigns, and using data-driven strategies to optimize results. As an inspirational trainer at a business school, he empowers students with the knowledge and skills to become future marketing leaders, guiding them through the ever-evolving business landscape.
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Trainer • Nigeria
MSc in Digital Marketing and Business Transformation; ACIM; PMI;
Arthur Marcus Obiene is a seasoned digital marketing professional with an MSc in Digital Marketing and Business Transformation, alongside a strong background in Sociology. He is a certified ACIM and PMI professional with expertise in Digital Marketing, Brand Marketing, E-commerce, and Communications. Arthur has successfully led campaigns that drove e-commerce growth, revitalized brands, and implemented content marketing strategies that increased traffic and user engagement. He has also demonstrated exceptional crisis management skills, protecting brand reputations in challenging situations. Passionate about digital marketing, Arthur inspires and empowers others as a trainer, combining practical experience with a commitment to excellence, making him a sought-after mentor for aspiring digital marketers.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
19th May – 20th May, 2025
As of Wed Mar 26 2025
Mon & Tue
8:30am – 3:30pm
2 days
Contact Us
19th May – 20th May, 2025
As of Wed Mar 26 2025
Mon & Tue
8:30am – 3:30pm
2 days
Contact Us
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Virtual Only
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Virtual Only
3 Months
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CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
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Teabreak & Lunch
Souvenir
Notepad & Pen
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Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=digital-marketing-for-fashion-brands-strategy-and-planning-for-fashion-marketingWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.