Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing

overview

Course Overview

The Digital Marketing for fashion brands course has been designed for professionals who work in the fashion industry or own a fashion brand. The course will equip participants with the strategy and tools for promoting their fashion brands, increasing sales, customers and revenue. At the end of the course participants will be able to develop and implement Digital Marketing plans for Social Media, Search Engines, Email Engagement and Create their own Online Store. The course will cover review of successful fashion brands and expose participants to strategies employed by Nigerian and International brands. On completion of the course participants who meet the assessment requirements will be awarded a certification that confers the status as a professional strategist in Fashion Digital Marketing.

Learning Outcomes

By the end of the course, participants will be able to:

  • Develop an understanding of digital marketing and branding strategies used by fashion brands.
  • Learn about content creation, digital storytelling, social media strategies, and the role of influencers in fashion marketing.
  • Be able to create impactful narratives and digital content using blogs, videos, and infographics.
  • Gain knowledge of digital media methods and strategies used by fashion brands.
  • Understand how fashion brands use digital media to create brand awareness and sales.

Curriculum

Digital Marketing Strategy for Fashion Brand Marketing

Introduction to Digital Marketing

Marketing Mix

Segmentation, Targeting, and Positioning


Digital Marketing Planning for Fashion Brands

Digital Marketing Models for fashion industry

Integrated Marketing Communications Plan

Tactical and Media Plan


Digital Marketing Tools for Fashion Brands

Search Engine Marketing and Search Engine Optimization for the fashion industry

Email Marketing planning and campaign implementation

Display Ads with Videos, Banners, and Mobile Ads

Social Media Marketing for content marketing and paid campaigns

Analytics for campaign optimization and decision making

Online presence management (Website, Ecommerce & Landing Pages)


Digital Marketing Implementation & Control

Project brief review for your participant’s fashion

Project template review and Project kick-off

Mentor assignment and project supervision


Digital Marketing Best Practices for Fashion Brands & Industry

Case reviews

End of programme examination

who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Fashion brand owners chief executive officers, founders, and other executives
  • Professionals working in the fashion industry who are responsible for marketing
  • Digital marketing expert seeking to become experts in fashion marketing
  • Individuals who aspire to get jobs in digital marketing roles

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing training approach employs hands-on learning, which imparts the skills required for specific job roles.

Certification

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course identifies globally recognized certifications and then assists participants in obtaining them.

Internship & Projects

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

Ebenezer Oyichi

Ebenezer Oyichi

Lead PartnerNigeria

Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;

Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.

Michael Iniobong

Michael Iniobong

TrainerNigeria

Biochemistry (B.Sc.);

Michael Iniobong is a marketing expert with a unique background in Biochemistry, leveraging his passion for strategy and influence to excel in the marketing world. He specializes in crafting winning brand strategies, content marketing, SEO, and social media, with a proven track record of driving business growth. Michael has successfully positioned brands like Simba/Luminous as leaders in their industries, exceeding sales targets, launching innovative campaigns, and using data-driven strategies to optimize results. As an inspirational trainer at a business school, he empowers students with the knowledge and skills to become future marketing leaders, guiding them through the ever-evolving business landscape.

Adeola Badmus

Adeola Badmus

Senior Project ConsultantNigeria

PhD Marketing; MSc Marketing; PSM I II and III;

Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.

Arthur Marcus Obiene

Arthur Marcus Obiene

TrainerNigeria

MSc in Digital Marketing and Business Transformation; ACIM; PMI;

Arthur Marcus Obiene is a seasoned digital marketing professional with an MSc in Digital Marketing and Business Transformation, alongside a strong background in Sociology. He is a certified ACIM and PMI professional with expertise in Digital Marketing, Brand Marketing, E-commerce, and Communications. Arthur has successfully led campaigns that drove e-commerce growth, revitalized brands, and implemented content marketing strategies that increased traffic and user engagement. He has also demonstrated exceptional crisis management skills, protecting brand reputations in challenging situations. Passionate about digital marketing, Arthur inspires and empowers others as a trainer, combining practical experience with a commitment to excellence, making him a sought-after mentor for aspiring digital marketers.

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

19th May – 20th May, 2025

As of Wed Mar 26 2025

Days:

Mon & Tue

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

19th May – 20th May, 2025

As of Wed Mar 26 2025

Days:

Mon & Tue

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Standard

₦120,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

Standard Plus

₦150,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

3 Months

Refreshment

-

Perks

-

-

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

Professional

₦170,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print

Mentorship

-

Refreshment

Teabreak & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

-

-

Professional Plus

₦200,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print & PDF

Mentorship

3 Months

Refreshment

Tea Break & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

https://www.pistonandfusion.org/enrol-now?type=individual&course=digital-marketing-for-fashion-brands-strategy-and-planning-for-fashion-marketing

Request a Proposal

Are you a corporate client looking to upskill your team?

To register multiple employees for our courses, please fill out this form to request a proposal.

We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.

Let’s elevate your team's skills together!

https://www.pistonandfusion.org/enrol-now?type=corporate&course=digital-marketing-for-fashion-brands-strategy-and-planning-for-fashion-marketing

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Want to Get in Touch?

Individual

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