Category:

Corporate Programmes, Marketing & Branding Courses

Description
Curriculum

Developing Marketing Strategies & Plans: Increasing Your Market Share

Developing Marketing Strategies & Plans

Developing the right marketing strategies over time requires a blend of discipline and flexibility. Firms must stick to a strategy but also constantly improve it. In today’s fast-changing marketing world, identifying the best long-term strategies is crucial—but challenging some of the strategic marketing implications in creating customer value. The Developing Marketing Strategies and Plans course will look at several perspectives on planning and describe how to draw up a formal marketing plan.

Who Should Attend

Experienced individuals who manage marketing strategies activities in diverse fields
Working professionals seeking to change career, job or industry to marketing related field
Individuals who meets the requirements and intend on starting a career in marketing
Mid to senior-level executives in any sector

Programme Outline

Introduction to Marketing Strategy

What is Marketing Strategy?
Importance of Strategic Marketing in Today’s Business Environment
Setting SMART Marketing Goals and Objectives
Understanding the Marketing Planning Process

Market Research and Analysis

Conducting Market Research: Primary vs Secondary Research Methods
Identifying Customer Needs, Wants, and Pain Points
Competitor Analysis: Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
Market Segmentation, Targeting, and Positioning

Understanding Your Customers

Developing Buyer Personas: Creating Detailed Profiles of Ideal Customers
Customer Journey Mapping: Mapping the Customer Experience
Building Customer Relationships and Brand Loyalty

Developing a Value Proposition

Defining Your Unique Selling Proposition (USP)
Communicating the Value You Deliver to Customers
Crafting Compelling Messaging and Storytelling

The Marketing Mix (4Ps)

Product Strategy: Development, Branding, and Differentiation
Price Strategy: Setting Competitive Prices and Value Pricing
Place Strategy: Distribution Channels and Reaching Your Target Audience
Promotion Strategy: Utilizing the Right Marketing Mix for Visibility

Digital Marketing Strategies

Leveraging Search Engine Optimization (SEO) for Organic Visibility
Utilizing Pay-Per-Click (PPC) Advertising for Targeted Reach
Social Media Marketing: Engaging Your Audience on Different Platforms
Content Marketing: Creating Valuable Content to Attract and Convert Leads

Building Your Marketing Plan

Developing a Comprehensive Marketing Plan with Actionable Steps
Setting Budgets and Allocating Resources for Marketing Activities
Implementing the Marketing Plan and Tracking Progress

Measuring Marketing Performance

Key Performance Indicators (KPIs) for Marketing Success
Measuring ROI and Tracking Campaign Effectiveness
Marketing Analytics Tools and Data-Driven Decision Making

Facilitators

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Enrollment Criteria

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

Start a chat with the online course adviser or complete the application form
Application will be reviewed by programme committee
Application acceptance will be communicated by programme committee
Pay the programme fee after receiving acceptance from the committee
Check your mail for programme schedule and payment confirmation

Enroll Now

Amount Paid

Payment Date (MM/DD/YY)

Preferred Training Location

Course of Interest

Preferred Training Batch

Plan

Participant’s Experience

What is included in the Course Programme Pack

Practice Manual & Textbook
Participants workbook & Exercises
Templates for professional practice
Local & international case studies
Recognized Certification of Completion
Branded Personalized programme pack & stationaries
Breakfast & Lunch
3 Star Accommodation (Optional – Available on Request)

Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

Developing Marketing Strategies & Plans Course Fees & Dates for Upcoming Classroom Classes In 2024

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Programme Information

Course Objective:	The Programme focus is to impart the skills to manage marketing strategies processes and the use of marketing strategies tools
Classroom	Fee: ₦130,000
Weekday Date:	Contact Us for Next Schedule
Weekend Date:	Contact Us for Next Schedule
Location:	122a Obadina Street, Omole Phase 1 Ikeja Lagos

Virtual Class	Fee: ₦100,000 \| $160
Weekday Date:	Contact Us for Next Schedule
Weekend Date:	Contact Us for Next Schedule
Location:	Microsoft Teams \| Zoom

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

REQUEST A PROPOSAL

REQUEST NEXT SCHEDULE

Why is Piston & Fusion Ranked Amongst the Best Business Schools In Nigeria?

We have over 10 years industry experience
Our facilitators are experienced and certified
We offer post training career advice and support

People who enrolled for this course, also enrolled for the following courses

Digital Marketing Strategy & Planning	Branding Strategy & Positioning
Developing Pricing Strategies	Conducting Marketing Research