Branding Strategy & Positioning: Eliminating the Competition

overview

Course Overview

Why Should I Attend the Branding Strategy & Positioning Training?

Corporate brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. The Corporate Branding course will get you started on the road to creating a perfect brand.

Career Growth: Move into strategic roles that shape how brands are perceived and positioned in competitive markets.
Skill Enhancement: Master brand strategy development, market positioning, brand architecture, and customer perception management.
Professional Recognition: Strengthen your profile for roles in brand management, marketing strategy, and creative leadership, with opportunities to pursue certifications like CIM or PCM.
Increased Earning Power: Brand Strategists in Nigeria typically earn ₦400,000 to ₦900,000 monthly, with higher earnings in consulting, FMCG, and corporate sectors.

Learning Outcomes

What Will You Learn in Our Branding Strategy & Positioning Course?

By the end of the Branding Strategy & Positioning course, participants will be able to:

Define the core concepts of branding and brand identity.

Understand the importance of brand strategy and brand positioning.

Develop a strong brand message and brand voice.

Design a cohesive visual identity for your brand.

Implement effective brand marketing strategies.

Measure and evaluate brand performance.

Learn how to manage brand reputation in a crisis.

Curriculum

Identifying Market Segments and Targets

Bases for Segmenting Consumer Markets

Bases for Segmenting Business Markets

Market Targeting

Effective Segmentation Criteria

Case Study Review

Positioning The Brand, Product & Services

Developing a Brand Positioning

Choosing a Competitive Frame of Reference

Establishing a Brand Positioning

Alternative Approaches to Positioning

Case Study Review

Creating Brand Equity

Defining Brand Equity

Building Brand Equity

Measuring Brand Equity

Devising a Branding Strategy

Customer Equity

Case Study Review

who attends

Right For You

Is the Branding Strategy & Positioning Training Right for You?

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

Mid- to senior-level executives who manage marketing and branding activities in diverse sectors

Working professionals seeking to change career, job or industry to brand management

Individuals who meets the programme requirements and intend on becoming brand management expert

Entrepreneurs & CEO’s who wants to develop their brand

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Certification

What Are the Benefits of the Branding Strategy & Positioning Certificate?

Acquire essential branding and positioning skills, including brand strategy development, market differentiation, audience targeting, and brand messaging through a practical, hands-on learning approach.
Improve your job prospects for roles such as Brand Strategist, Marketing Associate, or Brand Development Coordinator with focused training and expert career support.
Gain valuable real-world experience through strategic exercises and case studies that simulate branding challenges faced by businesses in competitive markets.
Establish a solid foundation for career progression within the branding and marketing field and pursue professional certifications (e.g., CIM, AMA) to enhance your expertise and career potential.

teaching team

Meet Your Facilitator(s)

Adeola Badmus

Senior Project Consultant • Nigeria

PhD Marketing; MSc Marketing; PSM I II and III;

Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.

course schedule

The Schedule For This Course

Piston and Fusion offer the Branding Strategy & Positioning Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates for classroom and virtual online class.

Classroom & Virtual

Weekdays

Dates:

16th Jun – 18th Jun, 2025

As of Mon Jun 16 2025

Days:

Mon – Wed

Time:

8:30am – 3:30pm

Duration:

3 days

Weekends

fees

What It Will Cost

Piston and Fusion offer the Branding Strategy & Positioning Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See fees for classroom and virtual online class.

Standard

₦260,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

Refreshment

Perks

Additional Services

Standard Plus

₦320,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

3 Months

Refreshment

Perks

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

Professional

₦380,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Manual, Cases & Templates

Mentorship

Refreshment

Teabreak & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

Professional Plus

₦440,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Manual, Cases & Templates

Print & PDF

Mentorship

3 Months

Refreshment

Tea Break & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

apply now

Ready to Join the Course?

Talk to the Career Advisor and join the next schedule.

How to Apply:

Check the website to select a course of choice and fee.

Pay the registration fee and tuition to P&F account domiciled at First Bank

DETAILS
Account Name: Piston & Fusion Ltd
Account Number: 2015242578
Bank: First Bank of Nigeria

Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org

Complete the enrollment form ONLY AFTER PAYMENT

CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

https://www.pistonandfusion.org/enrol-now?type=individual&course=branding-strategy-and-positioning-eliminating-the-competition

Request a Proposal

Are you a corporate client looking to upskill your team?

To register multiple employees for our courses, please fill out this form to request a proposal.

We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.

Let’s elevate your team's skills together!

https://www.pistonandfusion.org/enrol-now?type=corporate&course=branding-strategy-and-positioning-eliminating-the-competition

contact us

Want to Get in Touch?

Individual

+234(0)7063097056 - Erica +234(0)9045518768 - Victor +234(0)7026272420 - Samson info@pistonandfusion.org 122A Obadina Street, Omole Phase 1, Ikeja, Lagos.22 Kumasi Cres, Wuse 2, Abuja 904101, Federal Capital Territory Or fill out our online contact form

Get Free Career Counselling

We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.

Corporate

+234(0)9065510762 - Hope +234(0)7025590901 - Michael info@pistonandfusion.org 122A Obadina Street, Omole Phase 1, Ikeja, Lagos.22 Kumasi Cres, Wuse 2, Abuja 904101, Federal Capital Territory Or fill out our online contact form

Get Free L&D Plan

We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.